Amy Sample Ward

NOVEMBER 23, 2011

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort. Community First.

Social Network 165

Social Network Network Strategy Social 165

Nonprofit Tech for Good

DECEMBER 19, 2017

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Digital Payments on Social Networks. Demographic Shifts Worldwide. Live Reporting Using Social Media. The Coming Social Media Backlash.

Trend 272

Trend Communication United States Online 272

TechImpact

AUGUST 13, 2014

We all know social media is the preferred means of connecting among millennials. The milllennial, though, is the demographic that seems to be keeping nonprofits stumped. The milllennial, though, is the demographic that seems to be keeping nonprofits stumped. Image courtesy of The telegraph. Why can’t we crack their code?

Twitter 212

Twitter Demographics Social Media Stats 212

sgEngage

FEBRUARY 21, 2013

The recent Pew Internet & American Life Project report, The Demographics of Social Media Users, had many of the trends and findings aren’t shocking but a couple were more or less dramatic than I expected.

Social Network 80

Social Network Site Network Social 80

Nonprofit Tech for Good

MARCH 25, 2014

This future generation of donors will come of age using tablets and smartphones, smart TV, mobile and social media, and technologies not yet invented. Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens. Millennials (Born 1980–2000, Currently Ages 14–34).

Generation 251

Generation Support Donor United States 251

Whole Whale

JUNE 15, 2022

Organizations use social listening to track their brand reputation, understand their target audience, and monitor their competition. And because social media never sleeps, it’s a powerful tool for understanding how people feel about your brand in real-time. Benefits of Social Listening for Nonprofits. Twitter Listening.

Tools 98

Tools Guide Social Social Media 98

Nonprofit Tech for Good

JUNE 29, 2014

Many nonprofits are curious, but lack the resources necessary to create and manage yet another social network. Google+ isn’t for all nonprofits, but for those that have actively adopted a pro-social media policy, it’s worth the time investment to experiment with Google+. Google+ is a visual social network.

Google 237

Google Practice YouTube Nonprofit 237

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? Invest in the best social media platforms to reach Gen Z.

Associations 136

Associations YouTube Generation Mobile 136

Tech Soup

FEBRUARY 12, 2013

Keeping track of your organization's social media accounts is tricky enough, but things get even more complicated when you have your personal accounts to maintain as well. These apps will also help you manage your social media presence from wherever you are — not just when you're in front of a computer.

Social Media 67

Social Media Management Media Social 67

Tech Soup

SEPTEMBER 24, 2013

As part of Social Media September (#SocMedSep), we've been tapping into the wisdom of our global TechSoup and NetSquared communities as well as experts in nonprofit technology. Additionally, I wanted her to share how they determine which social networks to use and their most successful campaigns. AP: Data is key.

Social Media 56

Social Media Broadcast Global Media 56

NTEN

NOVEMBER 2, 2010

Is your organization using niche networks as part of its social media strategy? What is a niche social network? . A niche social network is an online community drawn together by a shared location, demographic, or interest -- or combination of the three. Why use them to spread your message?

Social Network 74

Social Network Network Social Demographics 74

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 20, 2008

A question I'm often asked is " What are the demographics of social networking users ?" " and what is behind that question is the need for some information to decide what social media strategy is right for their organization's goals and audiences and further, social networking or not?

Social Network 50

Social Network Demographics Network Site 50

NetWits

MAY 8, 2012

Nor could I see how the nonprofits I work with would have time for yet another social network to their already hard enough social media struggle. Wow – talk about demographic specific. AND the new social network is projected to account for 40% of all social media purchases.

Money 249

Money Raise Picture Tips 249

Care2

OCTOBER 1, 2012

Last Friday, Care2 held an information packed webinar Engaging Baby Boomers and Seniors through Social Media with panelists Gina Pagliaro, Immersion Active, Jen Smith from AARP, and Molly Connors from Care2. 84% of internet users 50 and over use social networking sites. They control over 80% of personal financial assets.

Social Media 72

Social Media Media Social Statistics 72

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist.

Measure 101

Measure Social Media Media Benchmark 101

Nonprofit Tech for Good

SEPTEMBER 24, 2011

Unlike 10 years ago, when Web communication was limited to websites and email, today nonprofits also have access to blogs, social networks, video and photo-sharing sites, texting, and smartphone and tablet apps – and which tools your supporters use to access your nonprofit online is often directly related to their age and sometimes class and race.

Online 192

Online Google Wikipedia gMail 192

Nonprofit Tech for Good

SEPTEMBER 26, 2011

Unlike 10 years ago, when Web communication was limited to websites and email, today nonprofits also have access to blogs, social networks, video and photo-sharing sites, texting, and smartphone and tablet apps – and which tools your supporters use to access your nonprofit online is often directly related to their age and sometimes class and race.

Online 191

Online Google Wikipedia gMail 191

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign?

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign?

Demographics 28

Demographics Social Network Social Media Network 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. How do you analyze your social media data?

Summary 94

Summary Social Media Measure Media 94

Greater Giving

AUGUST 27, 2021

Despite this steadily growing wealth gap, Millennials nevertheless proved to be the most generous demographic, donating 10% more than any other age group since the beginning of COVID-19. Activate young donors’ social networks to spread your story and encourage collective action. Embrace small donations!

Trend 105

Trend Donor Giving Social Media 105

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . Increasingly, consumers define their world in this social context, and there are a whole bunch of them. Optimize Your Site for the Social Segment .

Social Media 67

Social Media Site Media Social 67

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

AARP California Twitter Account Last week at the WeAreMedia Workshop, someone asked a question about babyboomers and social media use. Is it only younger people who are using social media. Some recent studies on social media and social networking use and baby boomers show that more and more are adopting social media.

Social Media 53

Social Media Media Social Social Network 53

TechImpact

JUNE 24, 2014

There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. Facebook is one of the most important social media channels for almost every nonprofit in operation today. Empower or inspire a certain demographic?

Facebook 142

Facebook Meme Social Media News 142

Care2

SEPTEMBER 27, 2012

Can you guess what demographic most heavily shares social media? So if your nonprofit is trying to reach this group of people, social media is the way to do it. Here are some takeaways: As a small nonprofit, you should be using social media as a communication, engagement, and tracking tool.

Social Media 67

Social Media Media Question Social 67

NonProfit Hub

FEBRUARY 28, 2017

The Internet and everything in it is constantly growing, and social media is no exception. That’s why we’re taking a step back to look at the big picture and diving into social media for nonprofits. In part one of this article, we’ll cover the big dogs of social media: Facebook Instagram, LinkedIn and Twitter.

Social Media 28

Social Media Media Guide Social 28

Wild Apricot

OCTOBER 5, 2010

Tags: General non-profit interest Fundraising Marketing Social networking websites Donor management research social media demographics cause marketing online donations.

Profit 110

Profit Research Fundraising Report 110

NetWits

JULY 13, 2011

We’ve seen a growing number of organizations looking for ways to raise funds using social media with varying success. Consider starting with engaging event fundraisers and providing tools such as AddThis or ShareThis for them to promote their fundraising efforts on their own social networks.

Twitter 256

Twitter Press Nonprofit Social Media 256

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" com , which has more than 10 million members, 25% of these members are 50+.

Demographics 45

Demographics Social Media Online Advocacy 45

Tech Soup

MAY 19, 2011

Week three of TechSoup's Social Media Mondays in May focused on use of video for nonprofits and libraries. A topic covered in its Nonprofit Social Media 101 wiki , video can be a powerful tool for. organizations. engage audiences can be overwhelming to nonprofit and library. professionals.

Social Media 60

Social Media Video Media Movie 60

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Amy Sample Ward

JULY 1, 2009

As profiled in the New York Observer , Danah talked to the data uncovered in her four years of research on new media use in a presentation at the Personal Democracy Forum. And many of us in these social environments, she said, “have gotten into the habit of crossing the street like we always do to avoid the riff-raff.” - NYO.

Community 100

Community Myspace Social Network Demographics 100

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" com , which has more than 10 million members, 25% of these members are 50+.

Demographics 34

Demographics Social Media Advocacy Online 34

Have Fun - Do Good

OCTOBER 5, 2009

One of the most common questions I'm asked as a social media consultant is, "Which tool is the best?" If you have a do-good project, or a small nonprofit that you want to promote, fundraise for, or build an online community around using social media, your first step is to create a plan. Raise awareness? Build web traffic?

Social Media 74

Social Media Project Question Ning 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

ROI 53

ROI Social Network Social Media Advocacy 53

Allegiance Group

MAY 1, 2024

Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. Our team recommends employing appends such as age demographics, number of children in the household, interests and hobbies, and communication channel preferences for maximization.

Campaign 52

Campaign Guide Fundraising Storytelling 52