Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Upwell is a pilot project, testing the waters to transform the ocean conversation. After six months of trying and testing–and learning some hard lessons–Upwell has found a way to do big listening online, mostly using Radian6. Public opinion polls provide some types of insight, but take time and money.

Conservancy 114

Conservancy Measure Conversation Nonprofit 114

Care2

JANUARY 15, 2009

Gather demographic info if you don’t already have it. Get Interactive: Ask people to take a poll or share a story. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofit Tech for Good

JULY 10, 2019

For example, if you want to target younger demographics more creatively, you could try out Instagram, Snapchat or TikTok if you want to be more engaging with your message to grab their attention. Different ways to make your posts more interactive (creating polls, asking questions, etc). 10) Track success and keep testing new ideas.

Social 280

Social Fundraising Social Media Channel 280

AccelEvents

JUNE 30, 2021

This will lead to segmentation through actions like creating multiple ticket types, inquiring about audience demographics, and even segmenting by attendee goal or interest. . Use analytics tools to aggregate the data and metrics, and to find meaningful KPIs that can be compared from event to event. But how, exactly, do you do this?

Virtual 91

Virtual Audience Metrics Sponsor 91

Museum 2.0

AUGUST 21, 2008

Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?" If you have both critics and spectators in your visitor demographic, you have fertile ground for ratings and reviews.

Museum 20

Museum Review Rate Voice 20

Achieve

MARCH 17, 2023

For instance, if your nonprofit is targeting an older demographic, it may not be worthwhile to invest time into developing TikTok videos, but sending direct mail and sharing Facebook updates could be helpful. Leverage your nonprofit’s CRM and take a look at your average donor’s age, location, and other relevant demographic information.

Channel 52

Channel Donor Demographics Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The first goal of the Facebook Ads campaign was to use Facebook as a market research tool to hone the messages identified by a baseline poll specifically for each micro-audience of targeted voters in Florida and for each demographic group. The learnings from this market research would be used across all other media buys.

Experiment 93

Experiment Florida Case Study Adwords 93