Care2

SEPTEMBER 18, 2007

Individual organizations still should conduct their own testing to determine which day of the week works best for them, but any test should consider Friday and Sunday as viable challengers. All Care2 terms of service and privacy policies apply. food for thought. All rights reserved.

Mail 28

Mail Social Media Advocacy Case Study 28

See3

MARCH 17, 2008

Not illicit, hacky apps like people have been writing so far, but authorized, tested, legitimate software, much of it free, that can tap into all the features of the iPhone. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us There’s a video of Steve Jobs’s announcement.

FAQ 40

FAQ Newsletter Game Video 40

Care2

JUNE 16, 2009

However, it is worth testing a standard ask against a low-dollar ask – you need make sure the trade off of more low-dollar donors is worth the dip in your average gifts. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Quantifying those asks (e.g.

Social Media 34

Social Media Advocacy Donor Online 34

Tech Soup

NOVEMBER 27, 2013

gear up to administer standardized tests digitally next year. I see the grand wave of IoT and Big Data combining to generate the copyright issue for the ages. The Alliance For Affordable Internet aims to reduce the cost of Internet in poor regions of the world to less than 5 percent of income through policy and regulatory changes.

News 62

News Review Technology Adobe 62

Care2

JANUARY 15, 2009

Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

NOVEMBER 26, 2007

Test a soft ask in thank you email after someone subscribers or signs a petition. Test a combined email- direct mail effort. Try testing asking strings for different donor levels. Test segments and treatments creatively. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 31

Social Media Advocacy Online Money 31

Care2

JANUARY 6, 2009

Google, as they often do, has created a video outlining how to create your own reports: In future posts, well show you how to define goals within Google Analytics, use Google Website Optimizer to test and optimize your donation pages.and much, much more. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com Excellent post!

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Analytics Google Social Media Websites 54

Care2

SEPTEMBER 18, 2007

After testing this over a number of months, she said the two most important factors to a high performing welcome message was that its sent as soon as possible and that its an action. In any case, nonprofit e-mail marketers would do well to test what welcome message works best for them for each type of join. All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MARCH 26, 2009

Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

JUNE 13, 2009

Just last night I took a goofy test that was on the screen and before my eyes 2 people were "invited" by me to take the test. June 30, 2009 | Andi Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Fortunately they were friends. All rights reserved.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

MAY 14, 2009

Segment, test and repeat. May 14, 2009 | Eric Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Gifts of $250 and greater made up just 3% of all gifts, but accounted for 41% of all revenue! What does all of this data mean for nonprofits? Continue to embrace low dollar donors.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 31, 2007

M+R Strategic Services recently tested an online welcome series (welcome, survey, fundraising appeal) against sending a straight fundraising appeal as the first email solicitation. So test, test and retest! The other thing we are going to begin testing this year is an ask for our monthly sustainer program--Partners.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

M+R Strategic Services recently tested an online welcome series (welcome, survey, fundraising appeal) against sending a straight fundraising appeal as the first email solicitation. So test, test and retest! The other thing we are going to begin testing this year is an ask for our monthly sustainer program--Partners.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

DECEMBER 4, 2007

Just testing all this stuff out in early 2007, it became clear to me just how important it is for an organization to have a full-time staff position whose role is to manage the groups presence in the various Web 2.0 Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JANUARY 15, 2009

While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Conference Advocacy Online 28

ASU Lodestar Center

MAY 4, 2011

Right now, Charity Navigator is in the midst of beta testing CN2.0 , which is the first step beyond simple ratio analysis. The idea here is that another dimension of donation-worthiness is whether a nonprofit communicates essential aspects of its people, programs, and policies to its stakeholders. But thats getting ahead of ourselves.

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Teach Ratio Student Classes 90

Care2

FEBRUARY 3, 2009

We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. Its all about coming up with great ideas, and testing, testing, testing. February 19, 2010 | Grace Copyright © 2008, Care2.com All rights reserved.

Google 37

Google Grant Social Media Adwords 37

Beneblog: Technology Meets Society

MAY 7, 2013

I feel quite strongly about this because of how well a balanced copyright law can work, and does work, right here in the United States. We have the policies and we have the technology to make sure that, as Bookshare''s General Manager Betsy Beaumon says, "All materials that are born digital are born accessible." Which leads to #3.

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United States Law Copyright India 166

Care2

NOVEMBER 6, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. Test, test, test.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. Test, test, test.

Mail 28

Mail Social Media Online Fundraising 28

Care2

OCTOBER 22, 2008

According to Googles data-sharing policy , Google only has access to your data if you allow it. Infuture posts, well show you how to define goals within GoogleAnalytics, use Google Website Optimizer to test and optimize yourdonation pages, and much, much more. May 23, 2009 | Francesco Copyright © 2008, Care2.com

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Analytics Google Track Social Media 38