Care2

AUGUST 16, 2007

The test took two cells of similar prospect groups and sent the control group their standard series of two self-mailers while soliciting the test group with a four-part email series. Like any fabulously interesting test, this one left me with a few burning questions: How were prospect names gathered for the test and control?

Social Media 28

Social Media Advocacy ROI Online 28

Care2

SEPTEMBER 18, 2007

Individual organizations still should conduct their own testing to determine which day of the week works best for them, but any test should consider Friday and Sunday as viable challengers. 60) Search « NetSquared DC: Beyond the Logic Puzzle | Main | Have you read your RSS feeds today? food for thought. food for thought.

Mail 28

Mail Social Media Advocacy Case Study 28

Care2

SEPTEMBER 18, 2007

Keep housekeeping information highlighted: Basic information, like how to unsubscribe, who and where to contact someone, and how to update their information is really the housekeeping stuff, which should be highlighted and easily found in a consistent place throughout your newsletters. Has anyone tried/tested this strategy?

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JUNE 13, 2009

But recently Facebook invited people that I have had email contact with, but did not invite to Facebook, and unfortunately invited my next door neighbor, who is EXTREMELY paranoid about things like this, and very unkind and has made me miserable with her anger and negative energy. June 30, 2009 | Andi Copyright © 2008, Care2.com

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Facebook Social Media Advocacy Online 50

Care2

NOVEMBER 26, 2007

First, converting someone who has found you and perhaps taken an action into someone you have permission to contact repeatedly. Test a soft ask in thank you email after someone subscribers or signs a petition. Test a combined email- direct mail effort. Try testing asking strings for different donor levels.

Social Media 31

Social Media Advocacy Online Money 31

Care2

JUNE 16, 2009

However, it is worth testing a standard ask against a low-dollar ask – you need make sure the trade off of more low-dollar donors is worth the dip in your average gifts. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com Quantifying those asks (e.g. All rights reserved.

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Social Media Advocacy Donor Online 34

Care2

MAY 31, 2007

Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? So test, test and retest! But how soon, exactly? Will keep you posted.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? So test, test and retest! But how soon, exactly? Will keep you posted.

Social Media 28

Social Media Advocacy Activities Active 28

Tech Soup

NOVEMBER 27, 2013

They’re not quite taking off yet , because like most folks, I don’t quite see the use of them except to function of as a companion to our smartphones – an at-a-glance device on our wrist to see our appointment reminders, who is contacting us, check our pulse rate, and, uh, to see what time it is. Green Technology.

News 62

News Review Technology Adobe 62

Care2

JANUARY 15, 2009

Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.

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Newsletter Social Media Advocacy Tips 51

Care2

JANUARY 6, 2009

Google, as they often do, has created a video outlining how to create your own reports: In future posts, well show you how to define goals within Google Analytics, use Google Website Optimizer to test and optimize your donation pages.and much, much more. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com Excellent post!

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Analytics Google Social Media Websites 54

ASU Lodestar Center

MARCH 11, 2011

In the Centers publication, Philanthropy Matters , Executive Director Dr. Patrick Rooney tested eight myths about religious giving. [1] These data are provided by the Center on Philanthropy at Indiana University (hereafter referred to simply as "the Center") in Giving USA. 1] Some myths are upheld and some are dispelled. Not necessarily.

Research 45

Research Giving Indiana Philanthropy 45

Care2

MARCH 26, 2009

Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com Keep up the great work on FrogLoop! All rights reserved.

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Convio Benchmark Studies Social Media 31

Care2

MAY 14, 2009

Segment, test and repeat. May 14, 2009 | Eric Copyright © 2008, Care2.com Gifts of $250 and greater made up just 3% of all gifts, but accounted for 41% of all revenue! What does all of this data mean for nonprofits? Continue to embrace low dollar donors. When people first join your list, hook them and engage them immediately.

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Benchmark Social Media Studies Advocacy 28

Care2

DECEMBER 4, 2007

Just testing all this stuff out in early 2007, it became clear to me just how important it is for an organization to have a full-time staff position whose role is to manage the groups presence in the various Web 2.0 Copyright © 2008, Care2.com 60) Search « Care2.com To create a new comment, use the form below.

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Blogger Social Media Site Advocacy 28

Care2

JANUARY 15, 2009

While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com Planning for something to go viral is therefore about as unreliable a strategy as planning to win the lottery on command. All rights reserved.

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Social Media Campaign Advocacy Online 28

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. May 6, 2009 | Beth Kanter Im sorry I missed these sessions.

Social Media 28

Social Media Conference Advocacy Online 28

ASU Lodestar Center

MAY 4, 2011

Right now, Charity Navigator is in the midst of beta testing CN2.0 , which is the first step beyond simple ratio analysis. We can believe it when we see it, but Charity Navigator has ideas about bringing outcomes reporting into its CN3.0. But thats getting ahead of ourselves.

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Teach Ratio Student Classes 90

Care2

FEBRUARY 3, 2009

Because Google Grants can’t be used for direct advocacy, our standard “Contact your lawmakers about this issue today!!!”-style Its all about coming up with great ideas, and testing, testing, testing. February 19, 2010 | Grace Copyright © 2008, Care2.com All rights reserved.

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Google Grant Social Media Adwords 37

See3

OCTOBER 22, 2007

a blogger and consultant on blogger relations, added that your first contact with a blogger should not be an ask. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

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America Social Media Myspace Second Life 40

Care2

NOVEMBER 6, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Code, code, and code some more: Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Code, code, and code some more: Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

Mail 28

Mail Social Media Online Fundraising 28

Care2

OCTOBER 22, 2008

After continuing, fill out your contact information and agree to the terms of service. Infuture posts, well show you how to define goals within GoogleAnalytics, use Google Website Optimizer to test and optimize yourdonation pages, and much, much more. May 23, 2009 | Francesco Copyright © 2008, Care2.com All rights reserved.

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Analytics Google Track Social Media 38