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Nonprofit Technology News: 2013 Year in Review

Tech Soup

They’re not quite taking off yet , because like most folks, I don’t quite see the use of them except to function of as a companion to our smartphones – an at-a-glance device on our wrist to see our appointment reminders, who is contacting us, check our pulse rate, and, uh, to see what time it is. Green Technology.

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First Rule of the Frog: Always Send a Welcome Message. - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Keep housekeeping information highlighted: Basic information, like how to unsubscribe, who and where to contact someone, and how to update their information is really the housekeeping stuff, which should be highlighted and easily found in a consistent place throughout your newsletters. Has anyone tried/tested this strategy?

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Survey Your List: Ask your subscribers which subject areas they are interested in reading about. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. 60) Search « What Makes A Campaign Go Viral?

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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? So test, test and retest! But how soon, exactly? Will keep you posted.

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Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? So test, test and retest! But how soon, exactly? Will keep you posted.

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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Segment, test and repeat. May 14, 2009 | Eric Copyright © 2008, Care2.com Here are the highlights. What does all of this data mean for nonprofits?