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What is Nonprofit Marketing?

sgEngage

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Direct Marketing Direct marketing involves direct communication with potential supporters either offline or online. Digital marketing is comprised of various channels that involve their own strategies.

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Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online

Nonprofit Tech for Good

Fortunately, accepting donations online is easier than ever, thanks to technology! Finally, there are more advanced donation forms available currently that are able to pull in a combination of donor giving history, demographic information, and wealth indicators to generate a custom ask amount for every donor.

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How to Prepare Your Pitch for New Technology Investments

Connection Cafe

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). The webinar provided a blueprint for navigating the daunting process of pitching your leadership team on needed technology for your organization.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. This includes building integrations between your various data-generating technology solutions and your CRM, so all of your data will flow into your most comprehensive database. Do you communicate via donors’ preferred channels?

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How to Grow Offline Support by Executing Stronger Online Strategies

Connection Cafe

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. The beauty of online communications is that you can target messages based on behavior, interests and demographics. For me it all comes down to a renewed focus online. Develop awesome content.

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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

So far, the demographics of Google+ skew toward American males working in technology. If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them. Community First. Who is using the platform?

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Capital Campaigns: Trends and Tips You Need to Know

Classy

Technology advances, changes in communication practices, and other factors have impacted capital campaigns over time. Communication Channels Have Changed. 6 Quick Tips to Unify Your Offline and Online Fundraising. Across age demographics, donors prefer to give online. 5 Trends to Know With Capital Campaigns.

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