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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

However, learning to properly market online and offline is an important opportunity for organizations. Overlooking important trends. Channel preference (social media vs. email). Overlooking important trends. Marketing your mission can be a challenge, especially when you have a lot on your plate. Neglecting site design.

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Why Segmentation Is So Important in Email Marketing

NetWits

We are breaking the audience and database into manageable groups for the purpose of communicating with them. Your database system should allow you to build a profile for your top segments. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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Top 4 Web Hosting Providers for Your Nonprofit’s WordPress Website

Nonprofit Tech for Good

Resources Deluxe – their blog, ebooks, help docs, and design trends are seriously useful and well designed resources that any nonprofit marketing team should check out. . Auto Backups and Updates – your site’s database, files, and data are automatically saved every night and super easy to restore your site if something goes wrong.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Overview of Nonprofit Data Analytics.

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10 Tips for Selling (More) Fundraiser Tickets

Neon CRM

And if your event page is synced with your CRM, all the information from attendees should flow right into your database. Analyze data to identify trends, target event page improvements and marketing efforts, and make informed decisions that optimize ticket sales strategies.

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