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Using the Social Web to Make Local Impact

NetWits

As part of the LIVESTRONG Action campaign the LIVE STRONG day is focused on unifying people from all around the world through local events and activities that celebrate cancer survivorship. It’s also designed to generate awareness and foster support so the world can be freed from cancer. Let’s have a look.

Local 102
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How to Audit An AdWords Campaign

Media Cause

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

Adwords 52
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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Free advertising can be a fantastic source of extra traffic to your website, helping to meet users on their level by answering their questions, all while furthering your organization’s impact. Have at least one goal set up in Google Analytics so you can measure the impact of Google Ads traffic to your site.

Grant 98
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The Secret to Going Viral: Harnessing the Kevin Bacon Effect

NetWits

How can each of you take your cause viral, whether it’s an exciting announcement, a newly released YouTube video, or the nonprofit you represent? So what’s the secret to unlocking the “Kevin Bacon effect,” AKA viral marketing? The answer is simple yet confounding: C+C+C = C.

Effective 192
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Storymakers 2014: Meet Our Esteemed Judges

Tech Soup

She works with nonprofits throughout North America — including BC Children’s Hospital Foundation, Union Gospel Mission, Share Family and Community Services, and Cancer Care Connection — and is an internationally recognized speaker. Mona Das is the founder of MOXY! Mikey Leung.

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Transmedia — Making Change Across Mediums

Beth's Blog: How Nonprofits Can Use Social Media

Mark is an e-activist who interviews homeless men and women, and shares their stories across every digital medium he can find — YouTube, Twitter, Facebook, Google +, you name it. The more people we reach on digital platforms, the more attitudes we will impact and the more boots we’ll have on the ground to organize and advocate.

Change 104
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44 Ways to Turn Your Supporters into Fundraising Superstars

NetWits

As Anthony Sicola’s recently mentioned, fundraisers who use who use social networking tools like Facebook, Twitter and YouTube increase fundraising results by up to 40%. Tell them how to raise money, challenges they’ll likely face and the impact their donations will have on your mission. Teach Them to Fundraise and Provide Samples.

Support 270