article thumbnail

Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

It paints a complete picture of the people you serve and the opportunities they can capitalize on with some help from within their community. Ensuring you have access to the photos and stories you need to paint the full picture. The building blocks you use—stories and pictures—must be authentic, resonant, and relevant to your donors.

article thumbnail

How to Show Visual Impact on Your Online Donation Forms

Qgiv

Boys and Girls Club of Dorchester added a banner image with cute pictures of children. Let’s look at some examples: Minnesota Ovarian Cancer Alliance. Minnesota Ovarian Cancer Alliance added images to their giving plans to show visual impact of a recurring gift. Pet Resource Center of Kansas City.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Craft the Perfect Tagline for Your Organization

NonProfit Hub

Go beyond the immediate problem that your team solves and look to the big-picture challenges that grab people emotionally. Tom’s Shoes captured its unique promise to match every purchase with a donation to children in need with “One for one.” What benefit does your organization provide? Make people think—but not too much.

article thumbnail

What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

That’s particularly true of big picture organizational purpose. For example, My Special Aflac Duck is a social robot that helps kids cope with cancer. With four patents pending, life-like movement and emotions, and a Bluetooth-enabled app, the duck uses interactive technology and play to help children on their cancer journey.

Companies 106
article thumbnail

Nonprofit Storytelling: The Quick and No-Nonsense Guide

Bloomerang

It is important to give your readers or listeners context so they can create a mental picture of what is happening. Dewey’s wife and the mother of his two children was killed in a car accident when the kids were just 11 and 12. His children visited as they could while Dewey lived at the Abbie Hunt Bryce Home. Step 6: Edit.

article thumbnail

Looking forward to 2009

Judi Sohn

Yes, we’re making a difference against colorectal cancer, and that’s ultimately our big-picture goal. We don’t resolve to cure colorectal cancer in a year; instead we resolve to chip away at a very specific, very targeted part of the rock that needs banging on. Do you want to feed the homeless or cure cancer?

Cancer 100
article thumbnail

Unique Tips for Fundraising Professionals, Live From the 2021 Collaborative: Virtual Sessions

Classy

Their supporters may refer to those same beneficiaries as “our children” or “the future of our country”. That small reminder will help you reinforce their role in the greater picture of your mission. A great example was given to attendees after the session, using a higher education organization.

Virtual 97