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Is it a movement or a moment?

Candid

Movements often involve a rallying cry, a widely recognized iconography, often a color (think pink for breast cancer), meaningful dates, repeated activities (from Freedom Rides to annual walks), and a shared goal for the common good. Yet, by definition, true movements are more than a catchy phrase to solicit donations or promote an event.

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Due diligence before you donate

ASU Lodestar Center

Americans donate nearly $300 billion annually to more than 1.2 Most donors believe that they are giving to worthwhile causes, but few conduct the necessary research to determine how effectively an organization uses donations to accomplish its mission. This is why due diligence is so important before making a donation.

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10 Reasons Your Email Appeal is Being Ignored

NetWits

Romance me a bit, tell me some stories, and get me fired up about the cause. For example, if I’ve indicated an interest in cancer research, failing to customize my appeal communications around an urgent need for cancer research funding.” – Mike Snusz. “ You are sending your appeal at the wrong time.

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Introducing the 2021 Classy Awards Leadership Council

Classy

Our Leadership Council incorporates a diverse array of expertise and cause affiliations with representation from nonprofit organizations, corporations, foundations, academic institutions, and many more. Previously served as CEO of The Seany Foundation, a pediatric cancer foundation. Helped co-found Oncology and Kids, Inc. Caryn York.

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5 Steps to Setting Up a Peer-to-Peer Fundraising Campaign

Tech Soup

It's a multi-tiered approach in which donors are asked to raise money in addition to donating. than a stranger soliciting donations. Hearing about a cause from a trusted friend or family member also creates an emotional affiliation for potential donors to your cause. Raising general awareness for your cause.

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The final stages is the bonfire or what Parr calls long attention or your audience’s long-term interest in an idea, product, message, cause, or whatever. Let’s look at one of these triggers that nonprofits and social good causes might leverage. Which one would people likely donate to? It is based on reciprocity.

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6 Fundraising Platforms That Have Disrupted Charitable Giving Forever

Beth's Blog: How Nonprofits Can Use Social Media

“Fundraising with social media (particularly Facebook) means under- standing that donors don’t separate liking, sharing, or pledging, from donating,” explained John. Whether it’s sharing a #CecilTheLion cartoon, or sharing a #PlannedParenthood petition, all of these actions are expressions of our passion for causes we love.