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Using Segmentation To Boost Engagement In Email Campaigns

Bloomerang

As fundraisers, we strive to create meaningful impact and cultivate lasting relationships with supporters, donors, and the communities we serve. In this blog, we’ll cover donor segmentation basics and why it’s an essential strategy to help deepen donor relationships, boost engagement, and execute successful nonprofit email campaigns.

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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Donor retention is a crucial aspect of a productive fundraising strategy. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. Here are seven excellent methods of increasing donor retention and how to automate them. First impressions are essential.

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in.

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Email Marketing: Your Fundraising Campaign Starting Point

Bloomerang

Coming in highest was email campaigns, with 88.6% of respondents stating they planned to use email marketing in 2023. In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today.

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7 Steps to Better GivingTuesday Donor Retention

Neon CRM

The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. Predictably, this often results in nonprofits prioritizing donor stewardship and relationship-building with that small pool of people who make large gifts.

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. By regularly texting your supporters, you can show the value in supporting your organization, develop deeper relationships, and encourage recurring giving.

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Nonprofit Donor Retention 101: Always Do This

Bloomerang

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. I would definitely make larger gifts if there were 1) fewer campaigns; 2) those campaigns championed more targeted solutions; 3) those solutions were backed up by better impact information. People give.

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