Beth’s Surprise Party: A Case Study in Crowdsourced Action
Amy Sample Ward
JANUARY 12, 2010
Here are some reflections about how we used crowdsourcing techniques for a very fast-moving campaign and lessons learned that may apply to your work. Stacey Monk and I exchanged messages last week, brainstorming the idea of pulling bloggers together to support Beth’s birthday campaign. Hi friends-. Some tweeted.
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