Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups. Don't live on Twitter, your blog, Facebook, or your email.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks. Tags: socialmediametrics ROI. Photo by Caveman92223. Make a note of the obvious numb ers.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

When she uses her personal social networking or twitter account, her rule is not to say anything that would embarrass her mother. Laura Lee Dooley shared this example (bookmarked posts of people talking about her organization fed into Wordle). Tags: cute dog theory ROI listening 2ndwave.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups. Don't live on Twitter, your blog, Facebook, or your email.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Twitter As Charitable Gift Spreader. Twitter Demographics. The Cute Dog Theory.

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NTEN

MARCH 26, 2009

Let's explore: First, some context: The survey was conducted in January of this year, and marketers on social networks -- it was kicked off with a Twitter invitation to the survey -- participated. How do I measure the effectiveness (ROI) of social media? NTEN Blog article: The Three Dimensions of Social Media ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

Add This: A widget that allows website visitors to share your content via 50 social networks and bookmark communities. Pick Two Social Networks: My two favorite social networks are Twitter and Facebook (Fanpages). Tags: ROI. I like Google Feedburner because it gives visitors a choice to subscribe via RSS or email.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Some user curate user generated content, by tagging it on social bookmarking websites, voting for it on social voting websites, commenting on it, or linking to it. Tags: ROI. However, just because everyone can become a creator doesn’t mean that everyone does. Do share your thoughts.

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Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Type in your organizations twitter handle, organization or hashtags.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

tags: blogs facebook ). They now use this approach with other channels, like Twitter, for example. I also bookmark posts that reference the project using a unique project tag. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises? Conclusion.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada. Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. Tags: guest blogging. Have a post?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2007

Travis August tags this announcement from TechSmith, makers of SnagIt and Camtasia, about Mac development. Most of the links identified have flowed through the NpTech Tag stream but nice to revisit them! Social bookmarking in plain English! The Top Five Ways smart people are using twitter. Maybe just some prayers?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Use a social bookmarking plug-in like Add This so people who like your work can easily share with their network. Not sure what Social Bookmarking is? Check out a great video by Common Craft : Social Bookmarking in Plain English.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. Twittered - for velocity.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

Jonathon Coleman's Twitter Avatar. This means that we see a lot of value in commenting, linking, tagging, and the like; sometimes more so than just an empty visit to our site. I routinely bookmark and comment on environmental news, green blogs, and stories about sustainability and alternative energy technology. StumbleUpon.

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Bloomerang

AUGUST 28, 2021

And suppression and tagging is what allows me to be taken off that merry-go-round. . Test the what does it say when they share on Twitter. So I have this like bookmarked. ” If you were going to spend $5,000, and you were going to raise $40,000, that’s a really amazing ROI. That is a good ROI.

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