Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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Social Media Metrics Track Myspace 250

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Soon it was being retweeted all over Twitter , and for good reason. for TechPresident. What do you think?

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Case Study ROI Facebook Studies 108

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. I still got heckled by skeptics (and on Twitter no less!). This week's theme is social media ROI. Tags: ROI. Some in the audience are impatient.

ROI 78

ROI Social Media Metrics Conference 78

Amy Sample Ward

JANUARY 18, 2010

Day and I’ve been watching the time zones wake up in the US and start Twittering about the various service projects and community building activities everyone is participating in. Earlier today I followed a link from Twitter to an archived guest post on Pamela’s Grantwriting Blog by Aerin Guy. Then or now.

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Community ROI Facebook Evaluation 179

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

I do an online pre-survey if possible and browse their social media outposts, ask questions about the audience to the host, etc. But one thing I’ve always wanted to try is a Twitter Chat before the session and use it as a focus group. Some of their challenges – working with affiliates or showing ROI.

Training 97

Training Train Survey Twitter 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 246

Social Media Media Ning Social 246

Nonprofit Tech for Good

NOVEMBER 21, 2010

Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Are you tracking Return on Investment (ROI), and how?

Cancer 223

Cancer Los Angeles Social Media Action 223

Whole Whale

JUNE 21, 2023

Lead Forensics Website : [link] What it does : “Turbo-charge your lead generation, identify sales leads you never knew you had and accelerate your marketing ROI.” Integrations : Google Analytics, Zapier, LinkedIn for Social Selling, select CRMs, lead info on FB and twitter.

Track 52

Track Software Donor API 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

Twitter's CEO has learned that short is sweet, flexibility is essential, and applications shoudl work so that people don't have to be at their computer all day long. Nate Ritter gives a brilliant example of how Twitter could help save the lives of missing children. Many individuals tag hundreds of resources each week.

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Nptech Slides Summary Tag 50

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). Then in June 2008 I launched the @ NonprofitOrgs profile on Twitter. Five Lessons Learned.

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Social Network Community Network Myspace 192

Nonprofit Tech for Good

AUGUST 29, 2010

Five Simple Ways Nonprofits Can Measue Social Media ROI. 10 Twitter Apps for Nonprofits. To Change.org , my clients , Twitter, Fundraising Success Magazine , TechSoup , and my dear, sweet husband for putting up with my social media obsession over the last five years. Tags: Blogging Social Media. Keep up the good work.

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Celebrate Tech Social Media Nonprofit 233

EveryAction

MARCH 14, 2016

Mo’ Content, Mo’ Money: How to Improve Conversions and ROI Through Content Marketing. Tag along on our #16NTC adventures by following us on Twitter at @EveryActionHQ. We're not just at 16NTC to party - we're coming to learn and share, too! Friday, March 25, 1:30 pm - 3:00 pm Salon III #16NTCmocontent.

San Jose 101

San Jose Build Delicious Conservancy 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. What about Twitter? Twitter's pretty useful for a lot of aspects. You can then save those searches as RSS feeds, or in the application you use for Twitter.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog. I've been following him on Twitter and have. Tags: ROI. 2020 Web Tech Approach To Social Media Analytics View more presentations from Gaurav Mishra.

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ROI Social Media Media Aggregator 50

Nonprofit Tech for Good

OCTOBER 14, 2009

I recently added the Twitter and YouTube Apps to the Nonprofit Organizations Facebook Page. The Apps allow you to then create Twitter” and “YouTube” Tabs on your Facebook Page that pull in and nicely display all your Tweets and videos from Twitter and YouTube. Link videos, your website, you Twitter profile, etc.

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Facebook YouTube United States Twitter 218

Nonprofit Tech for Good

NOVEMBER 29, 2010

Twitter: twitter.com/BigCatRescue. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Tags: Social Media The Book. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters.

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Social Media Interview Examples Media 261

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Twitter has a mobile website ( m.twitter.com ) and its own official Twitter App for iPhone, iPhone Touch and iPad. Twitter Apps for Android and Blackberry are also available. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry.

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Blackberry Tools Media Management 220

Nonprofit Tech for Good

DECEMBER 30, 2009

1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 7) Is your nonprofit monitoring your Website stats to see how much traffic is coming from Facebook, Twitter, MySpace, LinkedIn Groups, etc.? [ [link] ]. 25% Twitter. Related Posts: Tags: ROI (Return on Investment).

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Results Communication Strategy Myspace 193

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Or bring water to a parched village via Twitter ? Flexibility has it’s own Return on Investment (ROI), particularly at nonprofits, where we generally have a lot more innovative thinking and opportunistic attitude than available budget. Tags: guest blogging ROI.

ROI 50

ROI Policy Hunger Literacy 50

Wild Apricot

MAY 22, 2009

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? Widgets Social networking Facebook Twitter analytics social media YouTube LinkedIn. Widgets Social networking Facebook Twitter analytics social media YouTube LinkedIn. Tags: Non-profit technology nptech Web 2.0

Social Media 108

Social Media Analytics Track Free 108

Amy Sample Ward

FEBRUARY 23, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. Check it out!

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Web ROI Bookmarking Phase 108

NetWits

MARCH 8, 2012

The folks running Give to the Max Day: Greater Washington centered all the fundraising efforts online due to the fact that online and social fundraising continue to gain traction while also producing a significantly better ROI when done well. 37 percent of participating nonprofits raised $2,500 or more while 20 percent raised $5,000 or more.

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Social Media Raise Washington Online 200

Amy Sample Ward

FEBRUARY 27, 2009

These are my links for February 19th through February 27th: How the National Wildlife Federation Uses Twitter | Tweeterism - Danielle Brigida is a superstar, works for National Wildlife Federation as the Operations Coordinator. Here's an interview with Danielle on NWF's use of Twitter. Tags: roundup bookmarks.

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Bookmarking ROI National Collaboration 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

Followers, Friends, and Fans: Expanding Your Online Community If you aren't on facebook, twitter, friendfeed, technorati, and delicious, should you be? tags: blogging nptech ).   Laura will focus on Twitter and measuring success.    Laura will focus on Twitter and measuring success. 

Metrics 56

Metrics ROI Community Help 56

Nonprofit Tech for Good

OCTOBER 22, 2009

Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. It’s not the end of the world if you don’t break the news on Twitter or if you’re 4 hours behind on the Next Big Thing.

Social Media 260

Social Media Media Management Tips 260

Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

Web 114

Web Bookmarking Metrics Analytics 114

Amy Sample Ward

MARCH 14, 2009

You can always reach me on email or Twitter - or follow this blog and my Twitter stream for updates. Social Media Nonprofit ROI Poetry Slam. Tags: conference sxsw events. Let’s connect! Saturday, March 14. Mobilizing your online community. Future of social networks. Nonprofit & Your Startup. Sunday, March 15.

Austin 100

Austin Aggregator ROI Green 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Tag your post with "net2thinktank." The Nonprofit Eye walks us through how to compute the ROI of ITC for nonprofits. Alexandra Samuel has a great idea for using twitter - provide updates on how you've changed the world! Use the track trends option and set to track "Nptech" for nptech related twitters.

Nptech 50

Nptech Tag Facebook Wiki 50

Amy Sample Ward

JANUARY 8, 2009

" Social Media ROI | Janet Fouts - Janet Fouts has a great post discussing ROI for social media use. " The Collective Power of Individuals - BusinessWeek - Thinking Twitter? "That’s "That’s why businesses that are successful on Twitter have a human face. Tags: roundup bookmarks.

Remix 100

Remix Bookmarking ROI Blackbaud 100

Tech Soup

AUGUST 12, 2009

If you are interested in implementing a social media program (Facebook, Twitter, Flickr, Digg) but are unsure how to measure the impact or know what success looks like, attend this free TechSoup Talks webinar on Thursday, August 13, 10 a.m. Tags: E-Learning E-Learning Social Networking Training Web 2.0 Pacific time.

Social Media 54

Social Media ROI Digg Free 54

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Lucy brings up some points about metrics for Twitter. KDPaine's SobCon Roi Of Relationships In Social Media View more presentations from kdpaine. However, while checking my Twitter stream I realized that the Queen of Measurement, KD Paine , was at a conference a few blocks away in the lobby bar. So, how might this work? (1)

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Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

If you track you time and have specific tasks, you know what you're getting for your time investment. It's just one step away from looking at ROI. This started a twitter hashtag #squirrel. I shared some learnings from my Birthday fundraiser on Twitter and Facebook. Tags: 10ntc metrics. Our task was to present.

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Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

Social Media 115

Social Media Media Social San Jose 115

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Tags: Blogging. Simple and potentially very interesting.

Content 238

Content Ideas Organization New York 238

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. The twitter feedback was very positive. Need that to show the ROI. . Tags: ROI. What is your conversion rate?

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Social Media Reflection Media ROI 50