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Get Your Content Marketing on Track with an Editorial Calendar

NonProfit Hub

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. By now you know that content marketing is all the rage, and we promise you, it’s just going to become a bigger deal in the coming year. Decide where your content will live.

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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization.

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Best Tips to Rock your Online Presence

Care2

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

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Google + for Nonprofits: Invest Time or Not? Nonprofit Starter Steps

Beth's Blog: How Nonprofits Can Use Social Media

Debra Askanase Blogger and trainer who share useful tips about Google + (and other platforms too!). Janet Fouts : Blogger and social media coach who is consistently blogging some excellent posts about how nonprofits can leverage google +. What content do you find resonating? How are you measuring that?

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Tips to Manage Facebook Embeds and Typos

Care2

Facebook is pretty picky about what you can and cannot do on their platform, but the available tools and options are beginning to shift as they test what works for people and orgs, and what doesn''t. Embedded Posts are a simple way to place public posts - by a Page or an individual on Facebook - into the content of your web site or web page.

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Independent Sector Annual Conference: Forcing a Stronger Future Together

Beth's Blog: How Nonprofits Can Use Social Media

However, for the older generation of nonprofit leaders, many are not used to working this way and it feels uncomfortable or unnatural. However, many of these leaders have shifted from “Do we have to&# when comes to social media to understanding that it is important for the organizations. Criteria for Success.

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Generating Buzz: Using Social Media to Drive Website Traffic

NTEN

As social media grows in popularity, one fact cannot be ignored: if used well, it can generate impressive amounts of traffic and increase engagement around your cause or organization. These overall strategies aren't anything new in the marketing world: social media is just a new way to do old business. Know Your Goals. Everyone wins!