Benchmark, Newsletter and Sample - Nonprofit Technology

26 Fundraising & Digital Marketing Research Reports for Nonprofits

Nonprofit Tech for Good

APRIL 29, 2020

The research reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. Benchmarks Study 2020 :: Download. 2019 Email Deliverability Benchmarks Study :: Download. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Published by M+R.

Research

Research Report Digital Marketing

6 smart fundraising strategies to drive major giving success

EveryAction

AUGUST 3, 2023

While the perks and parameters can vary greatly from one organization to the next, here’s a sample major donor rubric: Bronze level (e.g., 1,000 – $4,999) Recognition in annual report or website Invitation to exclusive events Subscription to a donor impact newsletter Silver level (e.g.,

Strategy

Strategy Giving Fundraising Gift

Create the ultimate nonprofit email newsletter

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

Newsletter

Newsletter email Create Template

Your Social Media Is For More Than Marketing

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. Your Twitter and Facebook feeds should not be used to simply regurgitate information, statistics, and content that’s you’ve created on your blog and newsletter. Like our blog?

Social Media

Social Media Marketing Media Social

More Nonprofit Benchmarks

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. As NARAL found, it could mean the difference in an additional 0.63

Benchmark

Benchmark Convio Trend Statistics

Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

MAY 19, 2011

Such resources should include sample solicitation letters for mail and email, quick stats and impact statements for social media, sample scripts for phone calls, and thank you letters for follow-up communications. Utilize naming opportunities to recognize above described benchmarks. 3) Involve.

Raise

Raise Relationship Tips Fundraising

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

JULY 21, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! A Few Sample Content Marketing Research Questions. Blackbaud Partners with The Content Marketing Institute (CMI). If you could, take a few minutes of your time to fill out this survey.

Survey

Survey Content Benchmark Marketing

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

JULY 24, 2014

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! A Few Sample Content Marketing Research Questions. Blackbaud Partners with The Content Marketing Institute (CMI). If you could, take a few minutes of your time to fill out this survey.

Survey

Survey Benchmark Content Marketing

Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. View more presentations from Amy Sample Ward. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. Email Campaigns: Know Your Audience and Get Results. Highlights.

email

email Marketing Nebraska Omaha

10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Newsletter

Newsletter Social Media Advocacy Tips

[Take the Survey!] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2016

Connection Cafe

JULY 15, 2015

This year we’ll be producing the third edition of the annual report — Nonprofit Content Marketing: 2015 Benchmarks, Budgets, and Trends ! A Few Sample Content Marketing Research Questions. Does your organization use content marketing in any form (blogs, articles, podcasts, video, webinars, newsletters, print publications, etc.)

Benchmark

Benchmark Survey Content Marketing

The Nonprofit Fundraising Strategic Plan Guide

Everyaction

JULY 18, 2018

This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R. You can supplement this guide with some seriously handy templates and samples by downloading the Nonprofit Strategic Fundraising Plan Guide Add-Ons. The public.

Guide

Guide Fundraising Nonprofit Template

Reflections from Nonprofit Social Media Poetry Slam

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Having benchmarks from other similar organizations in your space is important and valuable. Need for way to track people's participation in social media and what it generated in other channels - how many signed up for the newsletter. Also thinking about the "life time" value of the email address or contact information.

Social Media

Social Media Reflection Media ROI

NTEN Member Buzz Round-Up: Last Week in September

NTEN

OCTOBER 5, 2009

Ellie LaCasse wrote a great article for the MissionResearch GiftWorks newsletter about considerations and best practices for using technology to "Boost Volunteer Involvement and Satisfaction." Amy Sample Ward , who is a great resource for nptech across the pond now, gives the heads-up about an event and upcoming e-benchmarks report.

NTEN

NTEN Drupal Convio Nptech

3 Key Pieces in an Engaging Email Campaign

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email

email Campaign Test Benchmark

The State of Online Fundraising

NTEN

SEPTEMBER 24, 2009

Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Start by checking a sample of your own data. Tags: Fundraising Newsletter NPTech NTEN online fundraising steve maclaughlin.

Online

Online Fundraising Offline Blackbaud

Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The details of your emails are critical.

Social Media

Social Media Tools Online Advocacy

The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Is it a random sample? com , Inc.

Causes

Causes Facebook Social Media Advocacy

The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Is it a random sample? com , Inc.

Causes

Causes Facebook Social Media Advocacy

Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

APRIL 27, 2009

industry benchmarks. NWF - greenhour.org so we share it with people in a newsletter and then see activity in a blog - we can’t see that they really did it in their home, it is hard to measure, but we are still seeing what seems to be real actions - don’t be afraid to ask! what things need to be measured. success stories.

Social Media

Social Media Map Strategy Media

Lean, Mean Blogging Machines - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

NOVEMBER 13, 2006

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « The Coming Wave of Web 2.0

Social Media

Social Media Advocacy Digg Jordan

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

YouTube

YouTube Social Media Video Advocacy

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

YouTube

YouTube Video Social Media Advocacy

[VIDEO] Measure Of Success: Creating Tools And Process To Report Impact

Bloomerang

NOVEMBER 13, 2021

So, if you’re going to have an overarching goal, such as improve health or improve the stability of families or anything that’s not considered a SMART criteria, you should be following up with objectives that state, “These are the benchmarks to know that we were successful.” Sample metrics. Ask “So what?”

Report

Report Measure Process Impact

112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Whether you’re crafting a newsletter, blog post, or email about an upcoming event, your first step in writing copy is to be conscientious of your readers.

Story

Story Nonprofit Social Media Content

[VIDEO] Emerging Trends in Nonprofit Social Media Marketing

Bloomerang

APRIL 2, 2021

Get her newsletter. My trusted sources, if you want to do a little bit more research anytime I cite a statistic, it’s always going to be from Pew Internet, M+R Benchmarks, Global Trends In Giving. But 20% promotion, this is kind of a good benchmark, a good rule of thumb for you. Steven: I love it. Follow her on Twitter.

Social Media

Social Media Trend Video Marketing

Nonprofit Technology

26 Fundraising & Digital Marketing Research Reports for Nonprofits

6 smart fundraising strategies to drive major giving success

Trending Sources

Create the ultimate nonprofit email newsletter

Your Social Media Is For More Than Marketing

More Nonprofit Benchmarks

Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Marketing and Engagement: Making the most of your Emails

10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

[Take the Survey!] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2016

The Nonprofit Fundraising Strategic Plan Guide

Reflections from Nonprofit Social Media Poetry Slam

NTEN Member Buzz Round-Up: Last Week in September

3 Key Pieces in an Engaging Email Campaign

The State of Online Fundraising

Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Live Blogging: 09NTC Mapping Your Social Media Strategy

Lean, Mean Blogging Machines - Online Fundraising, Advocacy, and Social Media - frogloop

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

[VIDEO] Measure Of Success: Creating Tools And Process To Report Impact

112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

[VIDEO] Emerging Trends in Nonprofit Social Media Marketing

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