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How to Measure Podcast Downloads

Whole Whale

The popularity of podcasting is on the rise again, partially fueled by some run-away successes like Serial. According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Trying to track podcasts is pretty similar.

Podcast 52
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[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

Content marketing isn’t a widely used term in the not for profit world. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! What gives? Take the short survey.

Survey 46
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3 BIG reasons not to build a Mobile App!

Whole Whale

Our market is on mobile: The Total Addressable Market (TAM) mistake. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). Per Venturebeat , your chance of making it in the market is less than 1%. Listen to our podcast interview below.

Mobile 96
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Hot Takes: Giving Tuesday 2023

M+R

There’s a lot more noise as retail marketing efforts extend into Giving Tuesday — nonprofits are spending more on ads every year and competing for inbox space with not only other nonprofits but also commercial brands. There was more investment in upper funnel channels than last year — channels like connected TV and podcast ads.

Giving 99
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[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

Content marketing isn’t a widely used term in the not for profit world. Blackbaud Partners with The Content Marketing Institute (CMI). This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! What gives? Take the short survey.

Survey 39
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Here’s Where We’ll Be: Summer 2021 Edition

M+R

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

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6 Tips to Make the Most of Giving Tuesday in 2021

Saleforce Nonprofit

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112