Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. This was a lot data to deal with and I wasn’t after a comprehensive field study. Engagement.

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Information Coping Skills: Turn off the damn computer and go for a walk. Information Coping Skills: How Information Overloaded Are You? Social Media ROI Case Study Slam. Online Community Engagement Strategies.

ROI 50

ROI Widget Cambodia Metrics 50

Nonprofits Source

FEBRUARY 25, 2017

Too much information with no sense of strategic direction will lead your marketing nowhere. Having access to this information is more of a burden than one might think, forcing difficult decisions. The Environmental Defense Fund (EDF) used donor information in a brilliant way when they advertised on Facebook during Giving Tuesday.

Content 40

Content Leadership Marketing Files 40

Qgiv

JULY 21, 2022

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Monitor the ad performance to gain benchmarks against which to measure future performance. This is a good benchmark against which to measure the performance of your donation page.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Bloomerang

JUNE 20, 2023

Capture donor information in your donor database. When donors give online, you can capture their personal information and save it to your donor database. You can then leverage this information to build relationships with these donors and encourage future donations. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 98

Ideas Guide Online Fundraising 98

Bloomerang

JULY 20, 2023

Capture donor information in your donor database. When donors give online, you can capture their personal information and save it to your donor database. You can then leverage this information to build relationships with these donors and encourage future donations. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Calculating benchmarks should not take you more time than it is worth. Or study bloggers SEO resources in more depth.

Reflection 50

Reflection Measure Technorati ROI 50

Connection Cafe

DECEMBER 5, 2017

The focus shifted to a new set of key performance indicators (KPIs), including: File size and donor file coverage ratios. Through participation in multiple benchmarking opportunities with Blackbaud, I had the necessary context from which I could evaluate my fundraising program across a range of very specific metrics.

Analytics 33

Analytics Data Analysis Metrics 33