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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

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See You at #23NTC in Denver!

Forum One

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc.

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6 Tips to Make the Most of Giving Tuesday in 2021

Saleforce Nonprofit

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Start small and measure the ROI, that way you’ll have a better idea of what to expect the following year. Set Achievable Goals. Get Planning Now.

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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking. In addition to benchmarking, officers gain tools for success— including intuitive predictive models and push notifications.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. In the next step, capture only the personal contact information needed to complete the donation. Mobile communication is becoming a central part of nonprofit fundraising and advocacy.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.