See3

OCTOBER 25, 2007

As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. What this means is that if you are in the program, viewers will see a “Donate&# button both on your channel page and when your video is playing in a standard page. What do you think Holly?

YouTube 40

YouTube Donation Darfur Google 40

See3

JANUARY 23, 2008

In the video he even points down to the donation form from his YouTube box, asking the viewer to donate right now to kick of the 2008 campaign activities. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

Video 40

Video Action Kintera Contest 40

See3

MARCH 3, 2008

The other elements of the program — such as a link to Google Checkout for donations is unlikely to yield much benefit. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

YouTube 40

YouTube Broadcast Organization FAQ 40

Care2

JUNE 26, 2009

Plastic Jungle , a company that sells, buys, exchanges, and donates gift cards agrees and recently started to raise money for nonprofits by encouraging people to donate their unused gift cards to DonorsChoose.org and other nonprofits. As a donor, you choose which project you would like your donation to support.

Social Media 37

Social Media Gift Advocacy Support 37

See3

FEBRUARY 22, 2008

There is a mad scramble to get donations in a certain time period. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us Case Soup: Nonprofit Video Secrets Revealed!

America 40

America Challenge Cambodia Giving 40

Care2

DECEMBER 8, 2008

Join us to learn how your organization can increase donations on and offline this year. Madeline and Elise will share their insights into recruiting supporters online and getting them to donate, with an eye towards end of year fundraising during an economic downturn. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

DECEMBER 28, 2008

Making sure that online donations are possible on your website is very important. Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. December 28, 2008 | David Kinard Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

FEBRUARY 3, 2008

Now, you need a surefire strategy to get you those key last minute donations. With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

JUNE 16, 2009

Always provide secondary opportunities to donate as part of any advocacy campaign. So for example, if someone takes action, then lands on a page where they can tell their friends, the next page they should land on is a donate page. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com All rights reserved.

Social Media 34

Social Media Advocacy Donor Online 34

See3

OCTOBER 29, 2007

Learn more about AVODAH and make a donation while you’re at it. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us Case Soup: Nonprofit Video Secrets Revealed!

Hurricane 40

Hurricane New York Chicago FAQ 40

Care2

NOVEMBER 9, 2007

Now, you need a surefire strategy to get you those key last minute donations. With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift.

Social Media 37

Social Media Advocacy Guide Fundraising 37

See3

MARCH 12, 2008

Charities themselves can also use Firstgiving’s fundraising pages for events, special appeals or general donations. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

YouTube 40

YouTube Video FAQ Charity 40

See3

FEBRUARY 11, 2008

For the Obama campaign to get to $117,300 from $25 donors mean they have 4692 people donating instead of only 51. There would simply be no other way to get people, excited in their own homes, across the country, inspired by speeches and videos , organized enough to get these donations flowing.

Case Study 40

Case Study Studies Online Fundraising 40

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The result was an in-depth eleven page report. The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

JUNE 5, 2009

But today’s “older” donors are gradually being replaced by the newer, younger donors of tomorrow – people who have grown up managing most of their lives online – and this includes getting involved with their favorite charities and donating money to the causes they believe in, online. All rights reserved.

Social Media 47

Social Media Online Advocacy Media 47

Care2

FEBRUARY 20, 2009

Every month, Chattarati would feature a different nonprofit and ask people in the community to donate $5 to a specific goal at that organization. We received 44 online donations in all. Only three online donations came from previous donors. Only three online donations came from previous donors. of Chattanooga.

Case Study 35

Case Study Local Studies Social Media 35

Care2

MAY 3, 2007

Does it make people want to donate or does it make them want to yawn? With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media Internet Case Study 28

See3

DECEMBER 12, 2007

Click the following link to learn more about this project [link] For every member that joins [link] they will donate 10cents to this cause. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Andrew 23 Dec 2007 nasir Please help us build a village in Somalia.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

JANUARY 6, 2009

If you, like most nonprofits, accept donations on your website, then you should consider yourself to be running a "commerce" site, too. As you can imagine, a metric like average time on site is less helpful for a donation site than it is for a content-based one. Is it to gather donations or content? Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The result was an in-depth eleven page report. The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 3, 2007

Does it make people want to donate or does it make them want to yawn? With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

JUNE 30, 2009

Click, call, donate, text, signup, etc.) Avoid sending them press releases, policy statements, or lengthy treaties and only send a communication when you have something meaningful and compelling to say. June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 40

Social Media Advocacy Online Tips 40

See3

FEBRUARY 3, 2008

There would simply be no other way to get people, excited in their own homes, across the country, inspired by speeches and videos, organized enough to get these donations flowing. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

National 40

National America FAQ Newsletter 40

Care2

MARCH 26, 2009

While donors continued to donate money, the average gift was smaller. For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. After all, the number one reason people cite for not donating is that they werent asked”, said Weiner.

Convio 31

Convio Benchmark Studies Social Media 31

See3

AUGUST 9, 2007

If they focused as much on getting back to this story as in creating a consumer products division, the donations will flow like never before. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! It’s about dedicated volunteers and lives shattered and put back together.

Nevada 40

Nevada License Companies Product 40

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

NOVEMBER 15, 2007

Use your current audience to cultivate these donations. Here are also the fundraising options mentioned today: Email Direct mail Major Donors CFC Social networks Events Grants Telemarketers Ads (TV & Radio) PR Advocacy Which of these are best for you to capture those last-minute donations? Copyright © 2008, Care2.com

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

APRIL 16, 2008

Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. Dont fall into the trap of counting only the first donation.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. Dont fall into the trap of counting only the first donation.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 6, 2008

With over 64 million active users and 250,000 more joining daily, Facebook in particular can be an excellent network to use to plan and coordinate events, gather support for a campaign, increase publicity for your organization, or collect donations (though the jury is still out on this one). Copyright © 2008, Care2.com

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

OCTOBER 29, 2007

The Peace Primary is a campaign we devised – unique, as far as we know – to promote a “peace platform” for the election season, and to commemorate two major milestones at Ploughshares Fund – our 25th anniversary, and the fifty millionth dollar awarded to organizations and individuals around the world.

Poll 28

Poll Social Media Grant Advocacy 28

Care2

JUNE 13, 2009

Less then 1 percent of Facebook members who have joined a Cause have actually donated money through the Causes App. The median donation is $25 as compared to average online donations from email fundraising appeals, which is about $71. June 30, 2009 | Andi Copyright © 2008, Care2.com All rights reserved.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

FEBRUARY 7, 2009

Be sure and check out how groups like NARAL and the Sierra Club have used social networking to encourage donations and strengthen community. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Being able to engage them through social media is the goal!

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

NOVEMBER 25, 2007

The attention they received and the pleas they made to the public for donations were exceptionally effective. Many celebrities took a stand on this crisis and even made their own donations. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

JANUARY 15, 2009

Also, especially if you are using multiple media, targeting different audiences with different appeals, and/or breaking things down demographically, it can be very hard to get the numbers you need for statistical significance with large "asks" like donations. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

MAY 14, 2009

Online Fundraising While online giving was up in 2008, as the economy tanked, year-over-year returns flattened and those who did donate gave less in the fourth quarter. May 14, 2009 | Eric Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

See3

SEPTEMBER 19, 2007

I will donate. But why is it important that I donate now. “I just got this email about the matching and I want to donate.&# This is the first time in AJWS history that we have been able to extend such a generous offer to our supporters, so please, help us reach our new goal of $175,000 by making a donation today.

Game 40

Game Pledge Donation Case Study 40