Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

Approximately 85% of the donations were converted from my personal profile on Facebook. Thanking donors individually on Facebook and including the link to the fundraiser triggered donations based on comparison of time posted and donation made, second most effective solicitation was a personal ask via private message.

Social Media 129

Social Media Online Learning Fundraising 129

NTEN

JUNE 14, 2011

Consider this simple comparison of potential reach for campaigns run by two very different nonprofits: Large Nonprofit Using Direct Mail. Send them a picture, do a profile of a person who was helped by your work, or just take a quick video from your desk saying thanks. 100,000 people. Direct Marketing Reach. 100,000 people.

Causes 91

Causes Money Raise Community 91

DNL OmniMedia

MARCH 31, 2021

Are there different perceptions depending on the type of stakeholders— such as those of volunteers in comparison to board members? Here are the positioning elements to address in your branding guide: Audience: When you’re creating communications, to whom are you addressing them? How do you want your organization to be perceived?

Guide 52

Guide Guidelines Nonprofit Mind 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

In January, 2009, the Pew and American Life project released a report on Adults and Social Networking Use mentioning that more older adults have set up profiles on social networking sites, but that younger people more likely to be using social networking sites regularly. If it were a question of age, then folks like me would be using it.

Social Media 53

Social Media Media Social Social Network 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. It takes time for Twitter to be a golden referral -- a year ago , Twitter did not make my top ten referrers. So, do visitors from Twitter simply click and then flit away? " He goes on to describe how the noise ratio is constructed.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2008

Find the influencers - also find out who they are following Start by participating in other people's blogs Tool for Twitter - Twellow.com - searches through profiles If there is a new service, shiney object, you don't have to use everyone - you can create an account with your organization's brand.   Time is the new money. 

Hawaii 50

Hawaii Social Media Media Social 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. There are many other readers - here's a comparison of features from Wikipedia. I will also be teaching this workshop for nonprofits in a number of other locations in the coming months. Here's a few: Bloglines.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Care2

SEPTEMBER 14, 2007

But then we were approached by a high profile Digg user and asked to work out a reward for future links (i.e. I thought one organization I was working with was getting great traffic from Digg, in part due to highly placed users who seemed to really like our stuff. he wanted to get paid for linking to us). com , Inc.

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

NOVEMBER 16, 2006

But then we were approached by a high profile Digg user and asked to work out a reward for future links (i.e. I thought one organization I was working with was getting great traffic from Digg, in part due to highly placed users who seemed to really like our stuff. he wanted to get paid for linking to us). com , Inc.

Consultant 31

Consultant Social Media Myspace Advocacy 31

EveryAction

AUGUST 17, 2016

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. Ultimately, the aim is to have a new, engaged audience to share stories with and activate to give and/or advocate for your cause.

Software 100

Software Donor Management Template 100

Neon CRM

SEPTEMBER 15, 2023

Personalization Tools The platform offers options to segment audiences and customize content using data from online and offline activities, giving it the fundamental components needed to personalize communications. Automated Features No specific automation tools are mentioned on the company’s product page.

Software 52

Software Fundraising Oracle Structure 52

Neon CRM

MAY 18, 2023

No matter what you choose, don’t forget to consider your target audiences and the resources you’ll need to have available to put that plan into action. Alternatively, you can run two different email campaigns and compare their performance, then use that comparison to inform future campaigns.

Raise 98

Raise Strategy Help Fundraising 98

Nonprofits Source

JANUARY 23, 2023

Accept the invitaiton, and accept the billing profile, which will be sent to you in a separate email. The money you spend on professional Google Ad Grants management will pale in comparison to the $10,000 in free Google Ad credits and the additional money you’ll raise through your ads.

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2011

and use a tool like rowfeeder to capture the hashtag stream into a spreadsheet to analyze. You’ll can do some comparison testing of different calls to action and then refine what you’re doing. Just a small pilot, a little bit a data, and linked to decision-making can help your tweets have more impact.

Measure 102

Measure Meme Twitter Tag 102

Get Fully Funded

JULY 23, 2023

You need to create a social media plan and strategy that uses the right platforms in the right way to make the right Asks to the right audiences. You should only be on the social media platforms where your audiences are hanging out. Having said that, let’s look at some of the most common ones where you can probably find your audience.

Social Media 98

Social Media Media Strategy Social 98

Bloomerang

JULY 2, 2021

I want to talk about how you can inspire your audience using imagery and creative communication. I found out more about him, looking at his Twitter profile, than any other database social media profile, white papers. And because he has all of the other stuff I’m mentioning, I learned more about his sort of profile.

Virtual 117

Virtual Communication Video Newsletter 117

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

And although we had some people tweeting from sessions, to me it seemed like we were missing an opportunity but not having a perhaps more organized approach to having our conference audience help “cover” or document the conference. We will definitely do this again. I am not sure we need the scribe (e.g.

Social Media 81

Social Media Media Social Flickr 81

Bloomerang

NOVEMBER 13, 2021

” You may realize that you are spending too much time at the events that are attracting large community audiences but they’re not your tribe, they’re not your audience, and that you do better at smaller events, you’re actually going to get more interactions at those smaller events. Does that make sense?

Report 81

Report Measure Impact Process 81