Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94

Mail Course Campaign Digital 94

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 240

Practice Fundraising Guide Channel 240

M+R

MARCH 14, 2024

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.

Giving 95

Giving Museum New York City Boston 95

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 292

Communication Fundraising Test Hints 292

Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Year-end giving statistics roundup.

Guide 107

Guide Giving Nonprofit Metrics 107

Qgiv

APRIL 15, 2024

One way your donors can help you extend your impact is through legacy giving. Legacy giving is a committed donation a donor plans to leave to a nonprofit organization as part of their estate after they’ve passed away. The benefits of legacy giving For nonprofits There are quite a few benefits for nonprofits receiving legacy gifts.

Guide 52

Guide Giving Gift Donor 52

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Invest in the best fundraising technology. Let’s dive in! Build long-term donor relationships.

Mail 52

Mail Integration Digital Strategy 52

Connection Cafe

MARCH 26, 2021

Successful outreach requires understanding your donors and what makes them decide to give. Instead, you can support and build upon your current efforts with marketing on new channels. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy.

Mail 44

Mail Support Channel Campaign 44

sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

Retention 94

Retention Communication Donor Strategy 94

Nonprofit Tech for Good

FEBRUARY 17, 2022

Compelled to give? Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

Tips 334

Tips Fundraising Management Cancer 334

sgEngage

MARCH 8, 2022

Giving Days are time-sensitive fundraising events aimed at rallying communities to maximize engagement and donations to your institution and so much goes into running a successful one. Giving Days are growing in popularity, but they are also increasingly more engaging with the improvements in technology. Rally your Giving Day team.

Giving 67

Giving Phase Gift Channel 67

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. Text-to-give allows your donors to give through their phone bill, while text-to-donate takes your donors to a mobile donation form to complete their transactions.

Platform 59

Platform Giving Plugin Pledge 59

EveryAction

NOVEMBER 9, 2022

Here are a few last minute tips to maximize your efforts and make the most of this season of giving: 1. Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Refine (and quantify) your message.

Gift 207

Gift Consultant Audience email 207

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Professor Robert Cialdini notes that “Pre-suasion is a method of priming an audience to receive your message more openly.” Why end-of-year fundraising?

Free 88

Free Fundraising Mail Nonprofit 88

Kindful

SEPTEMBER 1, 2021

If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. Giving Tuesday Campaigns & Ideas. There are several ways you can participate in Giving Tuesday. Giving Tuesday Campaigns & Ideas. 4 Giving Tuesday Campaign Ideas For Your Nonprofit.

Resource 113

Resource Giving Nonprofit Template 113

Bloomerang

NOVEMBER 16, 2023

Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel.

Mobile 56

Mobile Guide Giving Fundraising 56

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

Mail 67

Mail Test Audience Tools 67

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

Los Angeles 101

Los Angeles Audience Google Channel 101

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

Fundraising 344

Fundraising Mail Law Donation 344

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

MAY 26, 2021

For example: Do they all give to the same offer? This will give you a picture of where there is overlap with your current and prospective donors and show you specific places where your new donors may be unique. This is the step where you determine which channel you will use to acquire donors. Options could include: Direct mail.

Program 116

Program Donor Tips Channel 116

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing!

Digital 75

Digital Marketing Donor Channel 75

Nonprofits Source

JUNE 29, 2023

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.

Marketing 52

Marketing Tips Channel Audience 52

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Facebook has over 10 years of data now on user behaviour, and it knows the people who will actually give money or sign up for an event. . And then it will start showing that audience your ads.

Test 325

Test Facebook Charity Profit 325

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving.

email 116

email Marketing Strategy Tips 116

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. Who is my audience? audience you are planning to reach. Look back to the fundraising strategies that you’ve used in the past, specifically those that you’ve used with the audience that you’re targeting, and see which approaches worked. Use a multi-channel fundraising approach.

Donation 85

Donation Fundraising Tips Channel 85

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and provide the means for instant giving. Download Now!

Offline 219

Offline Donor Online Fundraising 219

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. For one nonprofit we work with, individual donors who give between $1,000–$99,000 make up less than 1% of the overall donor base, but they contribute an amount that is equal to the entire small donor program. And it’s a big loss!

America 105

America Digital Audience Channel 105

Connection Cafe

JULY 2, 2018

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Here are a few key takeaways: Direct mail still brings in the most money.

Channel 28

Channel Change Fundraising Mail 28

sgEngage

OCTOBER 12, 2022

Today, we’re about two months away from one of the biggest giving days of the year. Prior to rolling your plan out to a larger audience, ask those closest to your organization—like your GivingTuesday committee members and top fundraisers—to review your messaging and toolkit. How does the target audience interact with your organization?

Blackbaud 89

Blackbaud Social Media Audience Campaign 89

Candid

APRIL 6, 2023

Important elements to consider adding to this page include: Your nonprofit’s mission statement : Explain how your fundraising goal contributes to your nonprofit’s overall mission by helping donors understand how their giving makes a real difference for advancing your cause. Be sure to also share how the populations you serve stand to benefit.

Campaign 98

Campaign Fundraising Mail United States 98

Whole Whale

AUGUST 25, 2021

Despite uncertainty in 2020 due to the pandemic, giving went up last year. In fact, giving predictions continue to follow an increasing trend across the next five years. When the pandemic took hold in March, it took giving with it. Total US Giving : Total: $379.89 Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

sgEngage

OCTOBER 17, 2023

A remarkable 30% of annual giving occurs in the last three months of the year and 12% of giving occurring in the last three days! Further, with 64% of total giving coming from individual donors in 2022, ensuring you have a well thought out strategy to attract these dollars is critical. Deadlines are amazing at inspiring action.

Fundraising 100

Fundraising Donor Celebrate Chicago 100

Bloomerang

DECEMBER 2, 2022

So, think carefully about your audience. It can be challenging when you don’t really know your audiences well, so you might consider a survey before crafting your messaging. It also channels fear of missing out (FOMO). You might even try a series of email appeals or mailings, each targeting a different social benefit.

America 90

America Charity Mail Channel 90