Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

A pile of news clips makes a gratifying sound when dropped on a conference table, but did those stories reach the right people, did they say the right thing? The social media revolution has made it possible to count dozens of new indicators that don’t necessarily demonstrate impact. Because what gets measured gets better.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Velocity and fluence and it's darn hard to track those. Twitt(url)y.

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Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. The metrics should follow those goals.

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Achieve

JULY 2, 2019

When evaluating how much effort you can realistically put into social media, you may discover that you need to scale back on how many channels you utilize. Once you’ve taken stock of all of your organizations social channels, evaluating your messaging strategy is a great next step. Exp: news articles, user generated content, etc.) .

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Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. Why bother having a web site at all? David 4 Kivi Miller 09.18.07

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Saleforce Nonprofit

MARCH 3, 2022

The good news is that anyone can develop a marketing strategy anchored in first-party data. Analytics are still critical tools for organizations to measure how their marketing efforts are driving results and understand how to improve supporter relationships with each digital touchpoint. Measure metrics that matter.

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Bloomerang

JULY 19, 2021

We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up and smell the coffee.”. – Peter Drucker. Mastering an analytic approach to strategy and planning. Invest in evaluation tools. It’s simply a tool.

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DNL OmniMedia

OCTOBER 5, 2020

Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Specifically, define the metrics that are most interesting and useful for your organization. Measuring and monitoring key metrics allows you to understand your users and their usage patterns. Let’s dive in.

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Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. Effective donor management is crucial for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The study’s author, Matthias Lufkens , says that the most successful organisations are those that use Twitter to make connections and tell stories, not just broadcast news. It’s also allowed them to find a new audience that are not as familiar with their policy issues. But they balance news with engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Deep into the analytics peering, long I stood there wondering, fearing. And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. DEFINE the METRICS. set audience. CONCLUSION.

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