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How to Measure Podcast Downloads

Whole Whale

A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Imagine you were in the 90’s and gave out CDs with your podcast audio episodes and then tried to figure out who actually listened to them. To be clear, this is overkill.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Too often nonprofits follow a small number of accounts on Twitter in order to control the chaos in their “Home” feed, but that’s the purpose of lists. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Like mentions and replies.

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

First, shameless plug for Whole Whale tools that will help a team working to increase a social presence: Linkedin tips article Whole Whale’s Social Media Course NonprofitNewsFeed.com is a weekly nonprofit news feed that can give your team ideas for content for a CEO to react to. LinkedIn Analytics with Shield AI tool for a personal profile.

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14 Ways to Grow Podcast Downloads (in 2020)

Whole Whale

Searching on Podcasts.Apple.com and Podcasts.google.com and Spotify can help you create a contact list of potential list of podcasts (quick hack: most podcasts list the <itunes:owner> email in their feed). Marketing and audio content can all be wasted if you aren’t managing and distributing your feed correctly.

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All You Need To Know About Streaming Tools With Real-Time Messaging Protocol (RTMP) Services

AccelEvents

It is no longer used solely for feeding live video streams; it is now used for optimizing live streams with minimal buffering and higher stream quality. . For compatibility purposes, RTMP encoding works best with AAC-LC for audio codec (although AAC is also supported) and H.264 It is now referred to as RTMP ingest.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Reach top-funnel users with podcast & audio ads. Thousands of data points, customer data, advertiser-owned lists, and more can feed into the targeting profiles that drive GDN campaigns.

Digital 52
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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. Media Consumption: Total photo views, audio plays, and video plays for the content you have uploaded to your Page. I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls.

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