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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

Library 104
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

It’s a remarkably ineffective way of working for an industry built on numbers. . “We Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Here are some of the questions you might ask in order to understand what metrics to track: .

Analytics 126
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Learn MBA Skills In 12 Weeks

Eric Jacobsen Blog

The 12-Week MBA ’s unique premise is that business leaders in any industry, any function, and at any level need the same core knowledge, skills, and attitudes to effectively manage and lead. Or the knowledge and expertise are too unique to specific industries and business functions to matter to the average aspiring manager.

Skills 92
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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

Highlights from the 2021 Industry Review. We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139
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Insights from the 2020 Blackbaud Peer-to-Peer Fundraising Study

sgEngage

In 2020, with little warning and without any training in “ pandemic-affected peer-to-peer fundraising ,” this industry soldiered on and continued the necessary work needed to support critical missions. Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee.

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Healthcare Ad Awards Winners Announced

Forum One

Today, the industry has matured into a sophisticated and competitive field. To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics as well as stakeholder interviews.

Award 70