Connection Cafe

APRIL 1, 2020

Perhaps they ask for their monthly gift support to be put on pause for 3 months. Every organization will now have 2020 swings to navigate, so benchmarking important metrics like donor retention or variances by fundraising channel pre-2020 and post-2020 will be critical to understanding long-term donor impact.

Environment 46

Environment Teach Fundraising Lesson 46

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. 128 donors with 45% giving at the suggested minimum donation of $25, 43% gave more than $25 minimum, and 12% gave under the $25 minimum gift amount. These were collected using storify.

Social Media 129

Social Media Online Learning Fundraising 129

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Like a good major gifts solicitation, there will be questions. Position the Ask. Keep that in mind as your present your case for support. What is the ROI?

Technology 44

Technology Leadership Offline Demographics 44

M+R

FEBRUARY 10, 2022

First off, the change in the number of gifts, year over year. From 2020 to 2021, among this group of nonprofits, the number of gifts declined by nearly 10%. However, that decline was almost entirely offset by significant gains in average gift size for most nonprofits. EMAIL FUNDRAISING.

Fundraising 105

Fundraising Gift Analysis Channel 105

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.

Marketing 55

Marketing Tips Online Analysis 55

Neon CRM

MAY 31, 2023

You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. It begins with identifying and engaging potential donors, but it really kicks into gear after the donor has made their first gift.

Donor 52

Donor Management Guide Retention 52

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Online donors give much larger gifts than traditional donors. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Twitter As Charitable Gift Spreader.

ROI 50

ROI Widget Metrics Cambodia 50

M+R

JANUARY 31, 2023

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. Average gift size followed the same trend, with 60% seeing declines. The continued matching gift arms race.

Fundraising 105

Fundraising Gift Digital Trend 105

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.”

Digital 97

Digital Marketing Fundraising Strategy 97

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Wonderful post, gentlemen, as always.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Wonderful post, gentlemen, as always.

Causes 48

Causes Facebook Social Media Advocacy 48

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

Connection Cafe

APRIL 15, 2020

Benchmarking d ata, drawn directly from participant CRMs and standardized to allow for consistent comparisons, included 16 million donors who gave 56 million gifts for a total of $2.3 The analysis is based on a July – June fiscal year, covering the period of FY2015 through FY2019. .

Retention 27

Retention Paypal Gift Channel 27

Connection Cafe

JULY 6, 2017

The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 These organizations participate in a donorCentrics Internet Benchmarking Group. This tends to skew income comparisons with older donors across giving channels.

Offline 35

Offline Donor Online Retention 35

sgEngage

APRIL 29, 2021

The analysis is based on a July – June fiscal year, covering the period of FY2016 through FY2020. The data set included 16 million donors who gave 57 million gifts for a total of $2.4 The strategy was more often a blanketing technique, wherein all single gift donors receive frequent messages to convert.

Retention 49

Retention Gift Rate Conversation 49

Connection Cafe

MAY 6, 2011

They know the interests of these email constituents, what brought them to the organization and started the online relationship, giving history, and have benchmarked results. Results are assessed based on impact of all channels as well as where the donation occurred. If you’re not there yet, how do you get there?

Offline 30

Offline Integration Online Mail 30

Connection Cafe

APRIL 19, 2019

This year’s summit included 35 large nonprofit organizations that participate in our sustainer program benchmarking to review aggregate program performance, trends and challenges affecting sustainer giving. million gifts for a total of $2.41 million donors who gave 61.4 billion in FY2018. (The

Trend 30

Trend Giving Retention Rate 30

sgEngage

DECEMBER 10, 2010

That is significantly below average gift amounts through online donation forms. The Right Donor Data Transfer There is a lot of time and attention on what goes into getting someone to make an online gift. Apple could do a lot more good for the nonprofit sector by offering special discounts to organizations or gift-in-kind programs.

Trend 75

Trend Nonprofit Blackbaud Aggregator 75

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Online donors continue to switch channels and become offline donors.

Benchmark 73

Benchmark Internet Giving Offline 73

Bloomerang

NOVEMBER 19, 2021

Recurring Giving Benchmarking Analysis , retention rates for recurring gifts can be upwards of 90%, compared to 40% for one-time gifts and a single-digit rate for one-time peer-to-peer gifts. . Engage these donors through other channels. According to the donorCentrics U.S.

Retention 107

Retention Donor Strategy Fundraising 107

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. The key for nonprofits is to focus on the experience a donor has when they switch channels.

Mail 79

Mail Trend Offline Blackbaud 79

Connection Cafe

DECEMBER 5, 2017

Data—the capture, analysis, and use—can be overwhelming. The analysis of our fundraising programs’ performance helped set the foundation for embracing big data and creating the cultural shift needed at Project HOPE. The analysis moved beyond short-term metrics such as annual net revenue and took a macro view of our program.

Analytics 33

Analytics Data Analysis Metrics 33