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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Use analytics to identify the donors most likely to become sustainers and target asks.

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How-to: Use Google Analytics to Track Your Online Marketing Campaigns

NTEN

You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Forget the technical details, because Google provides a tool you can and should use to create the tracking links for you.

Track 68
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How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Create and analyze reports on your performance in the Reports Center. The Keyword Performance Report.

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9 Tips for Working Remotely

Whole Whale

We have a channel for every client along with many internal channels, like one for “Analytics”, one for “AdWords”, and one for “HR.” At Whole Whale, every manager and direct report has a weekly check-in. There are so many communication tools these days, but our favorite is Slack. Meet your new best friend, the video call.

Work 98
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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). The grants team will go through your report and contact you with the results. Do you have Google Analytics Installed? Track Your Ads’ Performance At this point, you have a Google Ads account. Visit your site.

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Technology is all about the Eyeballs

NTEN

Nonprofit technology is about eyeballs -- attracting eyeballs, engaging eyeballs, and reporting on eyeballs. Take Google's AdWords grant program for instance. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Google AdWords grant for driving web traffic.