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How to Audit An AdWords Campaign

Media Cause

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level. adding in new keywords, updating ad copy, etc.)

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

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How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Create and analyze reports on your performance in the Reports Center. The Keyword Performance Report.

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What is Pardot?

fusionSpan

Marketing automation software allows you to automate all of your marketing processes, streamline workflows, and track campaign results. It aids in the comprehension of the sales funnel – The Lifecycle and Engagement reports provide a high-level picture of the sales cycle, indicating where leads become stuck in the funnel.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Reporting on goals and maintaining accountability. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

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How-to: Use Google Analytics to Track Your Online Marketing Campaigns

NTEN

You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Forget the technical details, because Google provides a tool you can and should use to create the tracking links for you.

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9 Tips for Working Remotely

Whole Whale

We have a channel for every client along with many internal channels, like one for “Analytics”, one for “AdWords”, and one for “HR.” At Whole Whale, every manager and direct report has a weekly check-in. There are so many communication tools these days, but our favorite is Slack. Weekly check-ins and monthly BOCs (Beverage of Choice).

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