Adwords Analytics Organization Search 
DNL OmniMedia
MAY 25, 2022
But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics! Web Analytics.
Whole Whale
MAY 2, 2024
Social media posts and account maintenance We’ve noted that organizations should guard their voice online. Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. For fun, have them also prepare a 30 minute presentation for the organization.
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Whole Whale
FEBRUARY 9, 2024
SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!
Forum One
MARCH 29, 2010
When accessing the internet, people use a search engine 91 percent of the time (equivalent to the percent accessing their email). Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list?
The Fundraising Authority
MAY 8, 2021
Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Our guide will remove any confusion and help you decide if Google Ads is right for your organization. Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google.
NTEN
APRIL 16, 2009
On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.
NTEN
JANUARY 25, 2013
You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site.
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