Remove Advocacy Remove Media Remove ROI Remove Web
article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

His work is focused on nonprofits, advocacy, and public affairs. The key, though, is doing it in a way that delivers maximum ROI. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns.

Facebook 228
article thumbnail

Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics.

Mail 74
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Title: Social Media Manager. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI.

Cancer 213
article thumbnail

Facebook ROI: Not Just a Myth

NTEN

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

ROI 94
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Chris Poole is our full time Videographer and Media Producer. Are you tracking Return on Investment (ROI), and how? com/savethecats.

article thumbnail

Great reads from around the web on March 2nd

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. CTK Foundation Grant Award: Social Media, Technology, and Poetry for the Soul | Community Organizer 2.0 – "I was contacted by my colleague John Haydon last week to write about an interesting foundation grant challenge by the CTK Foundation.

Web 123
article thumbnail

The Three Dimensions of Social Media ROI

NTEN

Beth Kanter and NTEN have spent almost a whole year working on the We Are Media project, and we've learned a few important things. We can track forwards in emails, use source codes on mailings, and drive traffic to special web pages to help us understand which strategies bring us new supporters, and which aren't worth the effort.

ROI 66