Care2

NOVEMBER 19, 2008

Each year, at the annual Convio Summit, Convio honors a few of their clients who have pushed the envelope with their online campaigns. Here are the results for the 2008 Innovator Awards: Advocacy campaign or program. Use of Convio's multi-lingual tools helped CI reach out to both English and Spanish speakers.

Convio 31

Convio Award Empowerment United States 31

Care2

OCTOBER 18, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 28

Convio Award Social Media Advocacy 28

Care2

JULY 9, 2012

If you are looking to improve your online communications and content, Convio recently shared a great list of suggestions about different types of content you can send to your supporters, and how often should you send it in order to maximize open rates, click-thru rates and, ultimately, fundraising. When to Send: Monthly. Bi-Monthly.

Communication 62

Communication Online Donor Convio 62

Care2

OCTOBER 18, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 28

Convio Austin Social Media Advocacy 28

Care2

JUNE 10, 2012

When a potential new donor or activist signs up for your organization’s email list, do you have a welcome series in place to properly cultivate them? If you are looking to start a welcome series or freshen up your existing one, check out these four tips from Convio’s latest report. inspire people to get more involved.

Tips 65

Tips Create Convio Advocacy 65

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

DECEMBER 5, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 28

Convio Studies Social Media Advocacy 28

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 25, 2009

In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online. While donors continued to donate money, the average gift was smaller.

Benchmark 31

Benchmark Convio Studies Marketing 31

Care2

OCTOBER 20, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Well, thats exactly where APIs can be helpful.

API 28

API Convio Open Social Media 28

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 14, 2011

Today, Convio released the Convio Online Marketing Benchmark Index Study. This annual report analyzes the online fundraising performance of approximately 600 nonprofits that used the Convio platform in 2010. In short, Convio has sliced and diced the data to make it easier for online leaders (like you!) Key Findings: 1.

Raise 75

Raise Money Online Convio 75

Judi Sohn

FEBRUARY 7, 2009

Our database is set up based on the old nonprofit best practice of putting individual constituents/donors in a bucket “Individual&# account. At this point, there are two very different paths we can take: the new Nonprofit Starter pack from Salesforce, or Convio Common Ground. Convio Common Ground. No staff training.

Convio 100

Convio License Contact Model 100

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Advocacy 44

Advocacy Social Media email Online 44

Judi Sohn

APRIL 28, 2011

Our strategy: We want to send new non-donor contacts a series of 3 short emails. One a general welcome, one highlighting our research work, one highlighting our advocacy work. Donor Status: Lifetime Hard Credit Count (a Convio Common Ground field) = null covers that since the communication wasn't aimed at donors.

Template 154

Template Contact Adobe Tutorial 154

Amy Sample Ward

MAY 17, 2010

HOW TO: Turn Slacktivists into Activists with Social Media – "Throughout the non-profit world, organizations struggle with social media’s impact on the volunteer and donor cycle. It seems that everyone is trying to bring younger donors into the fold. These are some of the common refrains I hear from nonprofits.

Web 114

Web Wikipedia Bookmarking Wiki 114

Tech Soup

JULY 29, 2011

Care2 is a Redwood City, CA based B Corp social enterprise that organizes a large social action network, which in turn helps run nonprofit advocacy campaigns. He also recommends Convio's Common Ground CRM , which is built on the Salesforce platform. They also have a great nonprofit technology and marketing blog called Frogloop.

Tools 50

Tools Skype Advocacy Info 50

NTEN

JUNE 29, 2011

At EDF, we wouldn't disagree with that, but we do think it has the potential to become a competitive source of donors and activists. If you're on Convio, sourcing Facebook recruits is easy. After all, we know that offline donors who are on our email list have a higher average gift. Everyone who comes into our file is sourced. (If

ROI 94

ROI Facebook Advocacy Social Media 94

Connection Cafe

MARCH 9, 2011

Conferences are a great way to meet other Convio users, gain best practices, and think creatively about online marketing. some of us from Convio in the coming months (including yours truly!). Before we jump into the laundry list, Convio's Facebook page is your one-stop shop for upcoming Convio events - bookmark it for future reference!

Convio 46

Convio PDF Baltimore Maryland 46

NTEN

FEBRUARY 17, 2010

Alan Cooke, Convio. There is little debate that online communication, fundraising, and advocacy have become important parts of the modern nonprofit's fundraising and marketing mix. Nonprofits, Donors and Consumers Adopting Online Lifestyle. billion emails, drive 44 million advocacy actions and power more than 3,500 websites.

Online 74

Online Giving Convio Mobile 74

Connection Cafe

MAY 6, 2009

, we've planned a networking lunch so that you can interact with your peers, and we're excited about the Expert Lab that will enable attendees to get answers to their questions about Convio products and nonprofit services. Moves management and donor nurturing. Donor Database solutions. Advocacy campaigning and best practices.

Convio 20

Convio Ideas Share Empowerment 20

Judi Sohn

APRIL 28, 2011

Our strategy: We want to send new non-donor contacts a series of 3 short emails. One a general welcome, one highlighting our research work, one highlighting our advocacy work. Donor Status: Lifetime Hard Credit Count (a Convio Common Ground field) = null covers that since the communication wasn't aimed at donors.

Template 100

Template Contact Adobe Tutorial 100

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Difference Advocacy Case Study 28

See3

DECEMBER 2, 2008

Vinay Bhagat, Founder & Chief Strategy Officer over at Convio has a new blog post about why to invest online in the tough economic times we are having. “Much of the online fundraising growth has come from new, younger donors. “Much of the online fundraising growth has come from new, younger donors.

Online 40

Online Time Convio Mail 40

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. Use of integrated CRM platforms (such as Salsa, Engaging Networks, Convio/Blackbaud etc.)

email 77

email Fundraising Rate ROI 77

Connection Cafe

FEBRUARY 23, 2012

Step back and look at mobile as a way to supplement, reinforce and enhance your other efforts, including donor acknowledgement, special events and social media. How about the return on engagement in the form of new supporters, added convenience for supporters, improved advocacy and brand exposure?

Mobile 54

Mobile Question Blogger Convio 54

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Reader Comments (5) Nice post Allyson!

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Reader Comments (5) Nice post Allyson!

Demographics 34

Demographics Social Media Advocacy Online 34

Connection Cafe

FEBRUARY 10, 2010

He has argued that Mother Theresa was not primarily interested in eliminating poverty, which would have involved muscular advocacy for things like the empowerment of women. Conventional wisdom has always said that nonprofits should focus on either service or advocacy, but not both. So what should nonprofits be doing?

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Care2

MAY 25, 2011

Managing your nonprofit's database is key so you'll need a good CRM to help you manage all your donor relationships. If you're drawn to the power of Salesforce integrated featureset, Convio's Common Ground CRM which is built on the Salesforce platform may be a good alternative. Others have covered that which you can check out here.

Tools 72

Tools Open Source Nonprofit Convio 72

Connection Cafe

JULY 7, 2011

The following post is by Sheetal Persaud at hjc New Media , a Convio partner in Canada. Branding, Engagement, Giving and Stewardship: The new donor lifecycle Some time ago in the office at hjc a few of our consultants and senior staff were talking through how we approach multi-channel acquisition campaigns for our clients.

Convio 24

Convio Benchmark PowerPoint Rate 24

Care2

DECEMBER 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Online Advocacy Case Study 28

Connection Cafe

JANUARY 5, 2011

Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. Some people will have you believe that online advocacy doesn't work, or that Congress isn't listening, and so you should abandon your efforts entirely. DO go local.

Advocacy 31

Advocacy Sample Facilitation Local 31

Connection Cafe

MARCH 30, 2011

Capture Contact Information Sure, it is fun to talk about the fact that your parents live in the same apartment building as the person who just stopped by your table (side note: this really happened), but getting a name and e-mail address can help turn this new best friend into next year’s top donor.

Mail 44

Mail Conference Convio PowerPoint 44

Care2

OCTOBER 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Survey 28

Survey Social Media Online Advocacy 28

Care2

MARCH 28, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Calendar 28

Calendar Social Media Advocacy Case Study 28

Care2

NOVEMBER 11, 2009

Source: Convio; The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study January 2007. The same goes for advocacy. In fact, some nonprofits have two completely separate email lists, one for advocacy, and one for fundraising. Others factor in the value of advocacy, community, mission fulfillment, and branding.

email 56

email Benchmark Measure Advocacy 56