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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide. Let the different headlines test for a week.

Test 325
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Climate Justice in the field: An interview with the Donors of Color Network

Candid

Though the growing climate crisis makes headlines every day, its enormity and complexity can be overwhelming to donors who often struggle to know where to begin and how to devise equitable strategies to address its impacts. However, collecting and sharing demographic data poses a learning curve for many organizations.

Interview 104
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How To: Write Fundraising Auction Item Descriptions

Greater Giving

Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.) Tips on how to write compelling auction item descriptions: 1. Plus, it helps guests quickly identify important details and what’s unique about each item.

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How ChatGPT Can Revolutionize Fundraising for Nonprofits

Greater Giving

With its ability to generate catchy headlines, persuasive messages, and call-to-action statements, ChatGPT can help fundraiser professionals quickly create content that resonates with potential donors. ChatGPT can assist by providing ideas for event themes, activities, and marketing strategies.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Since then it has grown from 106 million active monthly users to 310 million active monthly users. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. For the first 13 years of its existence, growth was slow but steady.

Linkedin 363
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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. This year’s calendar requires careful planning and timing based on your organization, issue area, and advocacy, fundraising, and campaign activations. How will this year’s calendar: …have implications for timing?

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How to Plan Your University’s Best Giving Day Yet

Connection Cafe

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. Adjust your goals as needed. Want even more tips?

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