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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide. And then it will start showing that audience your ads.

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How To: Write Fundraising Auction Item Descriptions

Greater Giving

For example, let’s say that your auction event attracts an audience of individuals drawn to trips and travel. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.) Indicate comparison (competitive, superior, ultimate, etc.)

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Since then it has grown from 106 million active monthly users to 310 million active monthly users. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. For the first 13 years of its existence, growth was slow but steady.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Over 100,000 nonprofits worldwide have taken advantage of Google Grants since the program was established in 2003, yet most nonprofits have never taken part in the program and many more are no longer receiving Google Ad Grants, because they did not take the necessary steps to keep their account active. Getting Your Site Ready for Google Ads.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Gather demographic info if you don’t already have it. Headlines should be short. by age, interest, activism level). You can get a feel for some relevant patterns by tracking (say) responses to appeals for simple online activism efforts. Do their answers match up to what people are clicking on in the e-newsletter?

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

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