2012 email Metrics Rate 
NetWits
APRIL 2, 2013
The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance.
Care2
MARCH 23, 2012
The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. 35% of online fundraising came from emails and 65% came from other online sources like nonprofit’s own websites, social fundraising, etc.
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Care2
APRIL 9, 2012
The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.
NTEN
NOVEMBER 8, 2011
This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics. Social Media.
Connection Cafe
JUNE 13, 2013
Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.
Nonprofit Tech for Good
JUNE 13, 2013
If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. eNewsletter Subscribers.
sgEngage
APRIL 10, 2023
Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. But the movement’s momentum hasn’t slowed since then.
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