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2011: New Year, New Congress

Connection Cafe

2011 - it's a new year and a new Congress! Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. 2011 holds many opportunities for advocates in what is sure to be an exciting Congressional session. Happy 2011.

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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118
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Presentation: Getting Started with Multi-Channel Fundraising

Care2

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? They have also been timing campaigns around issues or around offline efforts. Email appends. Bring It On!

Channel 59
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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

I believe that if a nonprofit can find a way to integrate mobile as part of sponsorship, they should totally go for it. What is on your To Do List for 2011? In 2011, we’d like to focus on using social media to connect with potential pro bono consultants who might not be aware of our opportunities. Anything else?

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Volunteers of America: Getting Results

Connection Cafe

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24
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Right now in digital charity

Connection Cafe

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities.

Charity 51
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Gaining a 360-degree View of Your Constituents

Connection Cafe

Reprinted from Feb/Mar 2011 issue of Convio Connection : interview with Dave Hart, Chief Technology Officer, Convio. Offline, there is an expectation that when the organization contacts the individual, they will have the latest information about that person. You mentioned “true integrated marketing.”

Offline 30