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2011: New Year, New Congress

Connection Cafe

2011 - it's a new year and a new Congress! Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. 2011 holds many opportunities for advocates in what is sure to be an exciting Congressional session. Happy 2011.

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

I believe that if a nonprofit can find a way to integrate mobile as part of sponsorship, they should totally go for it. Megan: Flexibility and enthusiasm for an ever-changing field that requires constant attention is key to anyone involved with social media. What is on your To Do List for 2011? Anything else?

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Right now in digital charity

Connection Cafe

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities.

Charity 51
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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

I’m curious to hear from all of you if you’ve developed a ladder of engagement and how it guides your social media integrated strategy – and measurement approach. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. We pay attention to these only 6 key indicators.”

Measure 97
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Creating Learning Experiences That Connect, Inspire, and Engage

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Beth Kanter, Net Funders Conference, October, 2011. It shows that attention is the sharpest during the first 10 minutes of the lectures, then plummets, and then gradually goes back up but not to the same level. That means talking non-stop for more than 10 minutes, people start to tune out. Social Media Integration.

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Going Green: How Software Helps You Host Sustainable Events

Pamela Grow

And, with donations declining across the board for the first time in five years, organizations need to pay attention to the concerns of their donors now more than ever. Use online event software as an opportunity to connect with donors online and offline by prioritizing what matters most to them. It’s a win-win!

Green 52
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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Introduction :: Integrating Web 1.0, YouTube is now fully integrated in Google+. and Web 3.0. Replace the “Web 1.0: