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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Download the full Internet & Multichannel Fundraising Report. Online to offline conversion must take place almost immediately, as online donors tend to move to offline giving within a year of the first online gift or not at all according to our 2011 Multichannel Giving Report. Donor Movement Across Channels.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

Offline 219
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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Download the full Multichannel Fundraising Report. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2011 Multichannel Fundraising Report.

Technique 201
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Great reads from around the web on June 6th

Amy Sample Ward

The price is lower than the recently reported $800 million figure, but still a formidable investment from the enterprise software giant, which is on a seemingly never-ending acquisition spree. Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011."

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5 Unique Ways to Thank Recurring Donors

Classy

Slack channel to connect with peers. Webinars from running industry experts . Quarterly progress reports showing their life-saving gift in action. Ensure you’re providing a regular touchpoint with each donor by sending progress reports, campaign highlights, or organizational updates on a weekly, monthly, or quarterly basis.

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New Study: Donations Decline for Nonprofits

Care2

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. The full report is here. Channels covered included online, direct mail, telemarketing and canvassing. So what was the big picture "headline?"

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Want Social Media Results? Learn How To Use Data for Decisions

Beth's Blog: How Nonprofits Can Use Social Media

The State of Marketing 2011 report recently released from IBM analyzes over 300 online and direct marketers across a wide range of industries, geographies, and company sizes. Respondents are seeking to find the value that social channels can yield with more targeted insights and actions.