The Multichannel Giving Paradox: Online Donors vs. Offline Donors
NetWits
JUNE 14, 2012
Download the full Internet & Multichannel Fundraising Report. Online to offline conversion must take place almost immediately, as online donors tend to move to offline giving within a year of the first online gift or not at all according to our 2011 Multichannel Giving Report. Donor Movement Across Channels.
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