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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

Bottom line – nonprofits are having some success in connecting with new constituents and generating action, but the social network works best when requiring a low level of commitment. Like other studies have noted, social networks like Facebook are not raising much money. hours per week on the social network.

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels. Work hard to win them over.

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My Three Words for 2011: Seek, Sense, and Share

Beth's Blog: How Nonprofits Can Use Social Media

In 2010, my three words were Networked, Generosity, and Full of Life. For 2011, my three words are: Seek, Sense, and Share inspired by Harold Jarche’s model for networked learning. Over the past decade, the Internet and social media have been one of my primary sources for professional learning.

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Wisdom 2.0: Balance in A Hyper Connected World

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I spent most of the day offline at the Wisdom 2.0 The conference was created by Soren Gordhamer in 2010, author of the book, Wisdom 2.0. I attended the first conference in May, 2010 was filled with gratitude to Soren for the amazing experience and opportunity to reflect life and balance in age of social networks.

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A First Look at Jumo

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: The long anticipated social network site for social change, Jumo , launched. Since the beginning , Hughes has said that Jumo is “an online platform to connect individuals and organizations working to change the world.&# She brings experience from working in and around the nonprofit sector.

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The Future of Fundraising, Part Two

Tech Soup

— a number that grew by 10 percent between 2010 and 2011. A recent study finds that 73 percent of Internet users in Europe use social networks. In the United States, 66 percent of Internet users are on social networks. In the United States, 66 percent of Internet users are on social networks.