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The State of Online Fundraising

NTEN

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Online Giving Tops $15 Billion in 2008. Steve MacLaughlin, Blackbaud.

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? billion in 2008 to $29.8 The younger generation seems to prefer to donate online, rather than through the mail.

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Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

The organization wants to capture the demographic details, as well as make sure that data is synchronized with the data they might already have on that web user, so they can track their constituents over time. All of these strategies take time and resources, but of different kinds. Some CRMs still don’t have openAPIs.

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What You Are NOT Doing CAN Hurt You

NTEN

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

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Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. The total amount of money raised online increased by 26 percent from 2007 to 2008.

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Attention All Shoppers: Online Fundraising Metrics Are In!

NTEN

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

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Free Webinar: Growing Your Community and Getting Them to Give Online (and Off)

Care2

Converting online supporters and email subscribers into donors and integrating your online and offline fundraising efforts are indispensable. Join us to learn how your organization can increase donations on and offline this year. 13, 2008 Time: 3:00 PM EDT Duration: 1 hour Cost: Free Registration: Click here.

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