Care2

MAY 22, 2008

The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com The result was an in-depth eleven page report. You can download the report here. Thanks for spreading the word!

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Social Media Online Advocacy Case Study 31

Care2

AUGUST 26, 2008

Natasha has a background in field organizing and grassrootsorganization from 18 years of volunteer and work experience in thehuman rights movement. Eric has morethan seven years experience with running integrated advocacy campaignsfor environmental nonprofits. Copyright © 2008, Care2.com ocean waters.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

MARCH 23, 2009

This will make it easier for search engines to crawl and understand your site. An XML sitemap can provide search engines with important information about your site and improve your search rankings. As we talked about last week on Frogloop , good link text is a key to search engine optimization.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JUNE 18, 2008

60) Search « Nonprofit CRM Trends Plus How to Choose an eCRM | Main | New Research Findings: Advocacy Groups More Trusted » Wednesday Jun 18 2008 Care2 Welcomes Dana Weissman to Nonprofit Services Wednesday, June 18, 2008 at 11:20AM | by Clinton OBrien We are very pleased to announce the newest member of the Care2 team: Dana Weissman.

Social Media 31

Social Media Advocacy Service New York City 31

See3

MARCH 12, 2008

So if you are committed to YouTube as an organization you could create landing pages that encourage your constituents to comment on your site, making the video more valuable back within the YouTube community (because comments are an indication to search of relevance). It can search them better and throw up ads against them. It is free.

YouTube 40

YouTube Platform Kickapps API 40

Care2

MAY 7, 2007

60) Search « Sunny the Seal Melts Hearts on MySpace | Main | Join Care2 for Another Internet Advocacy Roundtable! If youre currently experimenting with different messaging tactics and need some guidance, this study is a great place to start your research. Copyright © 2008, Care2.com All rights reserved.

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Social Media Studies Advocacy Online 28

Care2

FEBRUARY 7, 2009

60) Search « Why Every Nonprofit Should Embrace the Web 2.0 Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. the ones focused on child care assistance and child support enforcement ?

Google 31

Google Grant Adwords Social Media 31

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. And then circle back and tell us about your experience here on Frogloop! All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. But mostly I just wanted to try something new and experiment -- throw something at the wall to see if it stuck. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com Deanna Zandt (DZ): How long have you been on Twitter?

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Social Media Twitter Action Advocacy 68

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

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NTEN Web Case Study Stumbleupon 45

Care2

FEBRUARY 20, 2009

60) Search « Nuts and Bolts of Online Advertising | Main | Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan » Friday Feb 20 2009 Tapping Small and Local Donors on Twitter: A Girls Inc. We would love to hear about your experiences. February 20, 2009 | David Morton Copyright © 2008, Care2.com

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Case Study Local Studies Social Media 35

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics. com , Inc.

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 31, 2007

60) Search « Think Like a Designer: Viral Video and Paradox | Main | Web Metrics Wilderness: Find Your Site Conversion Pages. Through this experience, Americans now realize not only that they cannot take their parks for granted, but how powerful they can be within our democracy when they have a consensus opinion and take action.

National 28

National Social Media Service Advocacy 28

Care2

JUNE 21, 2007

Move the site search up to the top right of the page, freeing up your main content area. Ana Maria Cuenca from NGOConnect shared that in her experience visitors only read 160 words of your website before deciding whether or not its worth looking at further. Copyright © 2008, Care2.com All rights reserved.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

JUNE 22, 2007

Everyone will agree that in places where there is a lot of text to read it is important to make the experience as comfortable as possible. Copyright © 2008, Care2.com Just such a place is a webpage or email newsletter. Two important aspects affecting readability are line spacing and contrast. All rights reserved.

Comment 31

Comment Social Media Advocacy email 31

Care2

AUGUST 16, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. YouTube is for uploads, while Google Video is for searching videos. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Everyone is on YouTube.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. YouTube is for uploads, while Google Video is for searching videos. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Everyone is on YouTube.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

DECEMBER 4, 2007

60) Search « Care2.com But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network , and saw such a great result that I decided that I needed to redesign everything ASAP. Copyright © 2008, Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. This includes using tools like search to help drive people to your site. Copyright © 2008, Care2.com All rights reserved.

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Social Media Advocacy Online Money 31

Care2

AUGUST 7, 2007

60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. How many times do you search a day?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. How many times do you search a day?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MARCH 13, 2009

60) Search « 5 Quick Steps to Better SEO | Main | Tech & Style Tips for Conducting Blog Interviews » Tuesday Mar 10 2009 Top 10 SXSW Interactive Panels Your Nonprofit Should Attend Tuesday, March 10, 2009 at 05:27PM | by Allyson Kapin Are you planning to check out SXSW Interactive this year? Panelist: Tara Hunt, Intuit 7.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

OCTOBER 18, 2007

Precept Ministries won the “Best Web Site” prize for having an excellent homepage and for effectively using pathway design to drive different audience experiences. Copyright © 2008, Care2.com Baghat also praised four nonprofit organizations that did not win, but which deserved “Notable Mentions.”

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Convio Award Social Media Advocacy 28

Care2

NOVEMBER 17, 2006

60) Search « How can nonprofits make money off of this? As Swartz states in her blog, "This is a great opportunity for community-based nonprofits, or national organizations working on regional or local projects, to be funded to experiment with online communications innovations." Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

APRIL 14, 2009

If Twitter is hosting a lot of the conversation, then you should start an account and reply to all those who are talking about you by searching for conversation on search.twitter.com. Volume of discussion isn’t a bad thing – especially if you can turn what was a negative experience into a positive. All rights reserved.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Hopefully others will chime in on this point with their own experiences from adventures in social networks. I would love to see more success stories -- post em here!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Hopefully others will chime in on this point with their own experiences from adventures in social networks. I would love to see more success stories -- post em here!

Social Network 74

Social Network ROI Social Media Network 74

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. Now find out what it really takes and learn from their experiences.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Hopefully others will chime in on this point with their own experiences from adventures in social networks. I would love to see more success stories -- post em here!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JULY 10, 2008

I can speak from first-hand experience that we at Artez provide access to the identical set of code/tools/platform to all of our clients; some nonprofits raise millions online, and some raise $50,000. Copyright © 2008, Care2.com Same tools, different campaigns. To create a new comment, use the form below.

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Social Media Trend Advocacy Online 34

Care2

OCTOBER 20, 2007

The upcoming donations API will allow organizations to deliver a completely customized donation experience. Copyright © 2008, Care2.com Leveraging our Constituent Management API organizations can build entirely custom acquisition and registration workflows. To create a new comment, use the form below. All rights reserved.

API 28

API Convio Open Social Media 28

Care2

MAY 7, 2007

60) Search « Care2 in the Press: Dawn Gets Greener With Care2 | Main | New M+R Study: Online Fundraising Tactics -- What Works? Did you experience any increased site traffic to HSUS as a result of your MySpace presence? Copyright © 2008, Care2.com To create a new comment, use the form below.

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Myspace Social Media Advocacy Badge 28

Care2

SEPTEMBER 10, 2007

He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. Copyright © 2008, Care2.com Tim managed his first political campaign at the age of 20; by 30, he had managed two Congressional victories.

Video 28

Video Interview Social Media Online 28

Care2

APRIL 2, 2008

Cross checking keywords with multiple search engines to see the number of results and types of ads that it generates is also a good idea. Google Trends allows you to see how keywords fare over time and to pinpoint when during the year searches for the keywords are most popular. Copyright © 2008, Care2.com

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

FEBRUARY 3, 2009

60) Search « Nonprofit Resolutions That Will Make A Difference in 2009 | Main | On Frogloops Radar » Wednesday Jan 28 2009 The Joys of Google Grants, Part 1 Wednesday, January 28, 2009 at 10:51AM | by Robin Reed When the National Women’s Law Center first applied for a Google Grant ? Above all: Experiment.

Google 37

Google Grant Social Media Adwords 37

Care2

APRIL 17, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Donor 28