How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits
Nonprofit Tech for Good
MARCH 24, 2025
Donor retention can feel like a never-ending cycle. Your team spends hours bringing new supporters through the door, only to watch too many quietly leave after their first gift. If that sounds familiar, you’re in good company. But some nonprofits have cracked the codenot by chasing endless new donors, but by inspiring loyalty in those they’ve already reached.
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