NonProfit PRO

Who Wins and Who Loses on Giving Tuesday

NonProfit PRO

Amidst all the excitement of Giving Tuesday, we’re missing an opportunity to highlight how major giving days can reinforce inequality, further ensconcing us in a system where there are winners and losers — too often along lines of race and class.

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Succession Planning: Mitigate the Burn for When the Torch Is Passed

NonProfit PRO

An inevitable and essential board role is making CEO succession plans. No CEO is irreplaceable, and, in fact, the roles and skills needed in a CEO will change over time and with the evolution of the organization.

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Customer Service for Nonprofits: 4 Ways to Retain Donors

NonProfit PRO

At their core, nonprofits are service-oriented. And while there are distinctions between the way for-profit and nonprofit entities run, the standards of customer service apply equally between the two. Direct Response Retention Customer service

8 Easy Things to Do to Raise More Money for Year-End

NonProfit PRO

The biggest fundraising time of the year for most nonprofits is here. You’ve no doubt been working on the big things for year-end. Yet often it’s the little things that count and pack a surprising wallop. Here are eight simple efforts that could help your nonprofit raise more money before Dec.

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Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

Charity Navigator Unveils New Website to Better Serve Donors

NonProfit PRO

Charity Navigator unveiled a new website for donors that includes a reinvented search experience and a streamlined design to help donors easily find and support organizations working on causes close to their hearts. Accountability News/Stats/Studies Web Design Charity Navigator new website Website

The NonProfit Voice Ep 72: Discover Ways to Become a More Efficient Fundraiser

NonProfit PRO

Crystal Schanette, director of data services at SOME (So Others Might Eat), and Kimberly O'Donnell, chief fundraising and engagement officer at Bonterra, join The NonProfit Voice to discuss ways to fundraise efficiently, such as automation, multichannel engagement, and predictive analytics.

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Nonprofit Survey Unveils Gen Z Insights Into Advocating for Top Issues

NonProfit PRO

American Student Assistance conducted a quantitative study of more than 2,000 13-18-year-olds from across the nation to gain insights into Gen Z's attitudes and behaviors around activism. News/Stats/Studies Activism American Student Assistance Gen Z

Issue 175

Everyday Philanthropy: The Power and Joy of Giving Back

NonProfit PRO

As nonprofit leaders and their teams know all too well, every gift matters and makes a difference to the communities nonprofits serve. But philanthropy isn’t limited to giving money. There are many ways to be a philanthropist and advance the causes that are important to you.

Reduce Dependency on Year-End and Episodic Giving by Modeling Donor Sentiment Year-Round

NonProfit PRO

Many nonprofit organizations have fallen into an unhealthy dependency on the impulses of episodic donors and an overreliance on year-end giving. The challenge with these two giving patterns is that they are unpredictable. . Software/Technology episodic giving Year-End Giving

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4 Fallacies of Year-End Giving

NonProfit PRO

As the end of the year approaches and we enter the holiday season, nonprofits ramp up their efforts to encourage people to give back. Yet, there’s no reason why donations should be higher at the end of the year.

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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Discover how this high-level overview report can help get your organization in shape for technology adoption and read helpful best practices for facilitating this critical process.

3 Ways the Corporate World Has Shaped Donor’s Online Expectations

NonProfit PRO

The corporate world has helped shape people’s online expectations of the brands and organizations they support. Here are a few examples of online expectations created by the corporate world and how nonprofits can meet them with their digital ecosystems.

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5 Tips for an Ethical Digital Marketing Strategy

NonProfit PRO

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill.

Venmo Introduces New Features to Help Customers Spend Smarter this Holiday Season

NonProfit PRO

This holiday season, Americans are experiencing the highest inflation in four decades. With the price of food, gas, and goods breaking records, Venmo has made improvements to the Venmo app to help customers spend smarter this holiday season.

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What Can You Do for Donors During Thanksgiving Week?

NonProfit PRO

I know you are focused on Giving Tuesday, but what is often forgotten is how to show gratitude for past giving. I suggest making this week, leading up to Thanksgiving, the time to say “thank you.”. Monthly Giving Gift Thanksgiving

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2 Ways to Increase Nonprofit Direct Mail Response

NonProfit PRO

If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Here are some tips based on behavioral science to help you right now. Copywriting Direct Mail direct mail Direct-Mail Response

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

Watch Now: 10 Steps for End of Year Accounting

NonProfit PRO

Getting end of year accounting right is crucial. This video discusses best practices for year-end, including 10 steps for pre-year-end planning and year-end audit prep, YTD review, financial reporting to stakeholders, and tax prep, including a 2023 filing schedule

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Classy Report Reveals Giving Remains Strong Despite Economic Uncertainty

NonProfit PRO

Classy's fifth annual report, "Why America Gives 2022: Finding Resilience Through Donor Loyalty," reveals key findings on what motivates donors in today's world and how economic uncertainty and timely events play a role in giving patterns. News/Stats/Studies Classy Economic uncertainty Giving Repor

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Meta to Match Recurring Donations Through Facebook for Giving Tuesday

NonProfit PRO

Meta announced a new promotion that will encourage users to donate monthly to nonprofits after unveiling new Facebook tools for recurring gifts. . Corporate Relations & Engagement News/Stats/Studies Recurring Donations Social Media Facebook Giving Tuesday Meta Recurring donations

Charity Begins at Home

NonProfit PRO

I tried years ago to instruct my children the importance of giving and charity for others. My parents taught me that it was better to give than receive. I love to give and see the look on someone’s face when they receive a gift, especially those who deeply appreciate the act of giving.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

The Power of Giving Thanks

NonProfit PRO

Getting good at saying “thank you,” and doing so regularly and meaningfully is something every nonprofit must do. This simple act is the key to retaining supporters, and retention is crucial to the financial health of charitable organizations.

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4 Approaches Nonprofits Should Take to Create Successful Strategic Plans

NonProfit PRO

Strategic plans set organizational direction, but just as important as determining organizational direction is determining the direction of the planning process itself.

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Trends in Impact Evaluation That Can Work in Your Favor

NonProfit PRO

Trends in evaluation are worth paying attention to. They may not take over your social media feed with witty memes or become the latest office buzz, but they are profoundly important for nonprofits. Grants Strategic Planning impact evaluation Strategic planning Trends

7 Nonprofit Holiday Bloopers

NonProfit PRO

Well, as a special Thanksgiving message, I wanted to share some holiday bloopers I’ve seen recently. I typically go through my stack of mail once a week to scan in new ideas or things I particularly like because I learn from what you as fundraisers do at your nonprofits.

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Informed Delivery: A Year-End Fundraising Strategy You May Have Overlooked

NonProfit PRO

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

8 Tips Every Major Gift Officer Needs to End 2022 Strong

NonProfit PRO

As year-end approaches, it's even more important that you’re focusing your energy in the most impactful places. So, here are eight more tips that will help you prioritize, focus, and create space to make sure you’re taken care of and end your year strong.

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How (and Why) to Attract Gen Xers and Baby Boomers for Year-End Giving

NonProfit PRO

While the younger generations make sense for brand awareness, the older generations make sense for high-level gifts. So, it's time for a strategy update if you're struggling to attract Gen Xers or boomers as donors or have been ignoring them. Here are four ways to target these groups.

To Build or Not to Build? Is a Capital Campaign Right for Your Nonprofit?

NonProfit PRO

One of the strongest indicators of whether a capital campaign to fund a large project will be successful is the nonprofit organization’s history of successful annual fundraising. Capital Campaigns Capital campaign Capital campaigns

Strategic Planning Themes: A Look Back at the Past Few Years

NonProfit PRO

What are strategic planning themes? How could I identify them? How might they evolve year-to-year? Understanding themes and trends offers numerous benefits to you as a leader since they can help inform decisions and strategies.

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Biden-Harris Administration Launches $50M Program for Nonprofits to Make Critical Energy Upgrades

NonProfit PRO

The Biden-Harris Administration, through the U.S. Department of Energy (DOE), released a pilot program that will help make nonprofit buildings more efficient, saving organizations money to reinvest in mission-driven work.

Survey: Nearly 1 in 4 American Donors Increased Giving Due to Rising Inflation

NonProfit PRO

Donors with charitable giving budgets gave almost four times more money, on average, in the past 12 months and are two times more likely to give more money over the next 12 months due to rising inflation. News/Stats/Studies Charitable-giving Donors Inflation Survey

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6 Important Steps to Building Lasting Donor Relationships

NonProfit PRO

Donors are the lifeblood of any nonprofit. But how do you strengthen their connection to your cause, so they contribute year-over-year? This eBook outlines 6 areas on how to continue to serve your mission successfully, while growing and nurturing lasting relationships with current and new donors.

7 Ways the Next Generation of Giving Will Look Dramatically Different

NonProfit PRO

Nonprofits are poised now more than ever to embrace a new way of interacting with donors that will help them establish a donor base that is truly engaged. Here are seven ways we can expect to see the next generation of giving change.

Maximize Your Social Fundraising This Giving Season

NonProfit PRO

With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams. Annual Campaigns Personalization Social Media Facebook Instagram Social fundraising Social media

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Book Review: Generosity Crisis

NonProfit PRO

“The Generosity Crisis” identifies how the nonprofit world is in a battle for survival against many competitive, deep-pocketed and unsuspecting forces.

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Why I Love Lapsed Donors

NonProfit PRO

It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse. Retention Donor retention Lapsed donors

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Thinking About Flying Solo as a Nonprofit Consultant?

NonProfit PRO

If you are interested in flying solo in a consulting career path, you need to understand how you can help nonprofit organizations. Transforms the Donor-Advised Fund Into the LinkedIn for Giving

NonProfit PRO announces the roll-out of new features to better discover charities through friends and colleagues, support causes and organizations together, and inspire one another with our philanthropic passions.

How Affinity-Based Fundraising Is Changing Everything

NonProfit PRO

Everyone knows the two main things to consider when fundraising are numbers and intent. But there’s a crucial third leg to fundraising, and that’s affinity. Instead of looking at broad-strokes behaviors, like recent purchases, affinity considers the underlying profile and motivations of donors.

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10 Things I Learned From 30 Years in Sustainer Giving, Part 5

NonProfit PRO

I’ve been sharing what I’ve learned about sustainer giving, and I’m here to say: You do make a difference, one day, one mission at a time. But for those days where doubt and worry and stress come into the picture, it’s really important to take a look at these final learnings.

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