NTEN

NOVEMBER 10, 2011

One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? This article was orginally published at: [link].

Audience 88

Audience Profile Group Spam 88

NTEN

MARCH 26, 2009

User generated content, regardless if you like it or not, is now part of your content strategy. What if they become viral or even SPAM? . Tags: NPTech michael weiss marketing NTEN Newsletter integrated communications. And with that, comes the responsibility to manage it. What if the comments are negative or disparaging?

Content 44

Content Los Angeles Boston Newsletter 44

NTEN

NOVEMBER 3, 2010

But here’s the challenge: despite the centrality of bulk email outreach in nonprofit communications strategies, most organizations don’t do the required due diligence to find the right email service provider (ESP) to send out their emails, or use the selected tool -- when they do find it -- for all its worth.

Service 59

Service email Test Spam 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

. NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. It's intended to prevent spam. Here's the description. Doesn't control the search.

Facebook 118

Facebook Profile Demographics Nonprofit 118

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Facebook doesn't automatically spam your email contacts. Make sure any strategy you develop is in line with clear objectives. Don't worry.

Social Media 68

Social Media Audience Media Social 68

Nonprofit Tech for Good

FEBRUARY 12, 2020

Embrace a mobile-first design strategy. The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI). Nonprofit Tech for Good recommends ILLUSIO and NTEN. Email messaging raised 28% of all online revenue in 2017. When to send your email campaigns?

email 363

email Practice Marketing Newsletter 363

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2008

Doug mentioned attending the NTC/NTEN conference in New Orleans and had RSS and Tagging ringing in his ears. Free software, but expensive in terms of your time -Set out with minimal (achievable) goals and guidelines (policy) They differed in the audience building strategy and definition. He came back an evangelist for social media.

Australia 56

Australia Conference Guidelines Comment 56

NTEN

SEPTEMBER 21, 2011

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. While you should keep in mind that all of this is based on data specific to NTEN – your own results may vary – here are 14 ways we've worked to achieve that modest bump. so far this year.

Rate 92

Rate Open Spam Test 92

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2006

Choosing which of these tools to adopt starts with outcomes, strategy, message, and knowing your audience - and nothing to do with the tools. So the issue is more how to best match your strategy, outcomes, and audience with the right tool and what type of simple experiment can you set up and what will you learn?

Case Study 50

Case Study Social Network Philippines Advice 50

NTEN

JANUARY 27, 2010

We recommend you: clarify your strategy, invest in automation, and get everyone participating. Clarify Your Strategy. If you have already done the strategy work, now is a good time to make sure you have shared it with everyone (not just the communications department). How do you do that? Define Your Audience.

Communication 90

Communication Organization Press Newsletter 90

NTEN

JANUARY 27, 2010

We recommend you: clarify your strategy, invest in automation, and get everyone participating. Clarify Your Strategy. If you have already done the strategy work, now is a good time to make sure you have shared it with everyone (not just the communications department). How do you do that? Define Your Audience.

Communication 65

Communication Organization Press Newsletter 65

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. " And I'd add blogs, twitter, flickr, tagging, and all the other social media tools and strategies to the list too. I need to set some goals for the next six months and a strategy.

Measure 50

Measure Social Media Tools Technorati 50

Care2

JUNE 1, 2009

5) The furor about “junk mail” is mild compared to that about spam—as it should be, because online communications is prey to all sorts of fraud. Online marketing is a subset of the direct marketing strategy. Lets get back to the strategies and focus on the objectives letting the channels fall where they should.

Mail 47

Mail Social Media Online Advocacy 47

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2007

Speaking of nonprofits, food, and eating, Deborah Finn grabs a great quote " Organizational culture eats strategy for breakfast." A reminder from Democracy in Action about accidental email spamming. " The Network-Centric Advocacy blog explains. Other blog coverage here.

Nptech 50

Nptech Splashcast Summary Wikipedia 50