GA4 FAQs: What Mission-Driven Organizations Need to Know
Forum One
FEBRUARY 7, 2023
GA4 is designed to be far less reliant on cookies, using AI and data modeling to help fill the gaps in data caused by privacy restrictions. The biggest change in GA4 is the shift from a model based on sessions and pageviews to a model based on events. What are the differences between UA and GA4? Implement it.
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