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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements

The Modern Nonprofit

Keeping our valuable supporters in the loop, and ensuring our messages land right in their inboxes, not the dreaded spam folder. As of February 2024, they’re dialing up their fight against spam with a fresh set of sender requirements. Let’s Keep Those Spam Rates below 0.3% Best Practices?

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

Whether you’re a nonprofit leader or nonprofit curious, there are some key numbers to keep in mind related to nonprofits, giving, and the growing giving landscape. Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2015 Stats. Mail stats.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

The average nonprofit email open rate is 23%. 85% of all emails are spam. I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind. One or two emails monthly is certainly not out of bounds.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. The service provides early access to new Twitter tools and a variety of unique features. For nonprofits that have invested years in growing their MailChimp or ConstantContact list, starting an additional newsletter service can be a deal-breaker.

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16 Ways to Grow Your Nonprofit Email List

Neon CRM

Most of these contacts will likely unsubscribe quickly (or mark you as spam!), and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. Small lists raised more money per contact, too. A general rule of thumb is one pop-up per unique website visitor.

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You've Set Up an Email Welcome Series, So Now What?

EveryAction

In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. If it has been inactive for too long, it can become a spam trap. If you continue to send to them, the email service providers will see this and downgrade your deliverability score.

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