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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

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Content Metrics You Should Track

Care2

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. What white papers are downloaded the most? Some call social media shares vanity metrics because they have turned into such a popularity contest.

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Taking a Deeper Look at the “Social” Piece of ESG (Environmental Social Governance)

sgEngage

In our most recent white paper, “ Exploring Environmental Social Governance ” we include a section that picks apart the pieces of ESG, including a list of some of the items under the “social” category. These will be critical metrics for us to gauge our performance. Hear more from Michael Moore in Blackbaud’s CSR Report.

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. Dave Webb answered my musings about quantifying the intangible with a pointer to this report and observation. The white paper is based on a roundtable held last year with a number of social media experts. There's a lot to digest here.

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Philgorithms: Two Examples of Data Mapping to Guide Donor Decisions

Beth's Blog: How Nonprofits Can Use Social Media

In our report, Unlocking Generosity with Artificial Intelligence: The Future of Giving ( ai4giving ), Allison Fine and I identified examples of where the algorithms and data are used to provide recommendations for philanthropic investment – whether everyday donors, program officers, or major donors.

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4 Foundational Tips for a Sure-Fire Fundraising Strategy in 2022

Top Nonprofits

Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Remember, each passing year is another chance to improve. Your 2022 Fundraising Calendar. DOWNLOAD NOW].

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5 Ways Nonprofits Can Use Financials to Increase Transparency

Connection Cafe

Learn more about the benefits of financial transparency in Blackbaud’s new white paper: Compliance Risk Management for the Empowered Nonprofit . In this section, you have over ten lines for each of the top three program areas, so it’s important to include as much relevant detail and metrics about your programs as possible. .

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