Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Is it worth it?

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Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. These are just some of the required skills necessary for a successful social media manager: 1) The ability and desire to blog. 2) Is mobile.

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Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. ” or “Like Our Facebook Page! Our reward?

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Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

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Nonprofit Tech for Good

DECEMBER 2, 2012

The Social Web has dramatically changed how non-governmental organizations communicate with supporters, donors and volunteers. Many organizations are making simple mistakes that are draining their social media Return on Investment (ROI) – the good news, however, is that these mistakes can be easily fixed.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Nonprofit Tech for Good

JULY 9, 2012

My last full-time, Monday-through-Friday job was as an outreach director for a small international development organization in San Francisco. It was also my duty to organize four fundraising events each year and manage an average six volunteers in any given week. Here are five reasons why: 1.

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Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Facebook would do well to follow the lead of Twitter, MySpace and YouTube. 3) Facebook ROI is limited and often over-rated. 4) Twitter 5) LinkedIn 6) Facebook. Personally, my ROI from Facebook isn’t that great.

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Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Organization Size: Medium. Title: Social Media Manager. Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing?

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Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. Twitter: twitter.com/nature_org. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns?

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Social Media Conservancy Interview Media 209

Zen and the Art of Nonprofit Technology

MAY 17, 2011

I have social media ennui. I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. I’ve been using social media to actively promote my new science fiction books. I have a confession to make.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 2) Twitter.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

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Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. This will for sure help our organization!

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Nonprofit Tech for Good

DECEMBER 28, 2010

Organization: The Humane Society of the United States. Organization Size: 11 million supporters, 500+ staff. Title: Director of Emerging Media. Twitter: @ HumaneSociety , @ cariegrls. What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns?

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TechImpact

OCTOBER 2, 2014

And more specifically, to social media and content marketing. Luckily for you, Tech Impact is here to clear up any misconceptions you might have about social media marketing, and help your nonprofit better harness the power of content and social media marketing. Email marketing ROI is around 4,300%. Wait, what?

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Nonprofit Tech for Good

FEBRUARY 1, 2011

Organization: National Wildlife Federation. Organization Size: 400 employees. Twitter: twitter.com/nwf. What was the very first social media tool your organization utilized, and when? Back in 2006 when I joined the organization we had a MySpace page with 25 friends. Who maintains your social media campaigns?

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Amy Sample Ward

MARCH 14, 2009

Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. You can follow the session on Twitter at: [link]. PRESENTERS. Beth Kanter - Beth's Blog.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. I still got heckled by skeptics (and on Twitter no less!).

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Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. Don’t update your organization’s profiles on the weekend. The good news is that I have found using Twitter, Facebook, MySpace, etc.

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Nonprofit Tech for Good

DECEMBER 5, 2010

Organization: Women for Women International. Organization Size: Approximately 70 DC/stateside employees; more than 100 field staff employees in eight countries in Africa, the Balkans and the Middle East. Twitter: twitter.com/womenforwomen. What was the very first social media tool your organization utilized, and when?

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Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Timely, relevant breaking news is basis of a good social media campaign.

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Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. Twitter: twitter.com/taprootfound. What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns?

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Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. When the discussion turned to what words make tweets great it was revealed that a key ingredient to successful tweets wasn't so much language but good Twitter etiquette.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Flickr Photo by Yung Tsai. By Sacha Evans. Simply Measured.

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Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Twitter: twitter.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Please summarize your ROI.

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Nonprofit Tech for Good

SEPTEMBER 14, 2010

Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). The best new media managers, online community builders, bloggers, and activists will be connected and communicating with their supporters from anywhere, at any time when the need arises.

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Care2

MAY 27, 2009

Social media is a hot topic these days. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

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Nonprofit Tech for Good

APRIL 15, 2012

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Broadcast Web], Web 2.0 [The

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

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Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

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Nonprofit Tech for Good

OCTOBER 14, 2012

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. Rather than lamenting this new reality, a good social media manager will adapt quickly. 2) Facebook Status Updates are no longer being sent to Twitter. And this is a good thing!

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Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.

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Forum One

JULY 11, 2023

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

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