EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. First things first, Amy shared an important piece of advice: before you ask about how a social post performed, be sure qualify what you're asking for.

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Metrics Social Media Measure Media 100

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. Get organized : a content calendar can help you create a more consistent social presence.

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Calendar Social Media Content Media 278

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

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Social Media Media Strategy Social 94

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you are using social media correctly, then your numbers should rise from month-to-month. “ Hits &# are not the metric to monitor.

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Social Media Metrics Track Myspace 249

Forum One

JANUARY 20, 2022

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. Conversion rate (e.g.,

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Metrics Digital Strategy Rate 74

Amy Sample Ward

JUNE 6, 2011

Today, at the 2011 MyCharityConnects Conference in Toronto, I had a ton of fun leading a session and discussion around making the most of social media in just 30 minutes a day. Here are the slides from the session and links to get you started: Social Media in 30 Minutes a Day. Metrics Template: [link].

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Social Media Wikispaces Media Template 278

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?

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Social Media Data Strategy Media 98

Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

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Social Media Data Strategy Media 52

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Social Media Relationship Donor Media 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

Metrics 101

Metrics Social Media Media Social 101

DipJar

NOVEMBER 15, 2022

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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Metrics Impact Guide Literacy 52

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. There is also a science to social and mobile media. Social Network Followers. Blog Unique Visitors.

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Track Mobile Media Fundraising 234

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Social Media Social Media Tech 270

TechImpact

JUNE 16, 2014

Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits. For good reason, too.

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Metrics Facebook Stats Nonprofit 170

Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. LinkedIn Pages. For example: 1.

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Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 222

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. Here are a few steps to help you get started on your social media journey! Set SMART goals.

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Social Media Strategy Media Donor 52

Zen and the Art of Nonprofit Technology

APRIL 29, 2010

So while I’ve been off twitter, I’ve had time to research social CRM (funny, that.) But what about social media as another form of communication? There are good arguments for why social media will radically change standard CRM practices. And what I’ve found is pretty interesting.

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Metrics Social Synchronous Wikipedia 154

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

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Search Alternative Social Social Media 59

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? But are these stats meaningful?

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Metrics Social Media Media Social 77

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Remember, great content is the key to successful social media. No more wondering if social media is paying off. 5) Monitor the Social Web.

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Social Media Media Social Slides 251

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. There is also a science to social and mobile media. Social Network Followers. Blog Unique Visitors.

Track 186

Track Mobile Media Fundraising 186

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. As a fundraising professional, chances are, you’ve heard of LinkedIn.

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Linkedin Social Media Practice Media 52

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Social Media Management Media Social 244

Media Cause

FEBRUARY 7, 2023

At Media Cause, we’re truly passionate about our clients and the causes they represent. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

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ROI Media Nonprofit Measure 52

Nonprofit Tech for Good

FEBRUARY 13, 2016

The act of writing a comprehensive social media fundraising strategy is an essential first step in being successful on social media. Step 2: Write a Social Media Fundraising Strategic Plan. Template 2] Your Social Media Fundraising Strategic Plan. Step 3: Create a Budget.

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Social Media Media Strategy Fundraising 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2012

Investing in movements or networks for social change is a strategy that some funders are using. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization. What is needed to achieve it?

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Metrics Fund Build Social 114

Amy Sample Ward

JULY 29, 2011

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Using Social Media. Start Listening.

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Social Media Public Media Community 178

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

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Benchmark Studies Ireland Metrics 69

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible.

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Practice Fundraising Guide Channel 243

NetWits

APRIL 13, 2013

That’s the hashtag we’ll be using when I start talking about the impact of social media on fundraising with John Haydon , Farra Trompeter from BigDuck, Carie Lewis from HSUS and Casey Golden from SmallAct at #13NTC. hr session we’ll get into … How have you seen social media evolve over the past few years?

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Social Media Media Social Fundraising 101

Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. Libraries use Facebook more than any other social platform.

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Library Social Media Media Social 80

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

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Create Strategy Associations Registration 169

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.”

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Social Media Metrics Media Measure 112

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Crowdfunding. About the Author.

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Strategy Fundraising Social Media Nonprofit 274

NCE Social Media

APRIL 14, 2011

Here is a short video from Constant Contact on the challenges tackling social media and the metrics that are important, especially as you start using social media. The speaker discusses small business but it can easily be interchanged with nonprofit organization. What have been some of your struggles?

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Social Media Challenge Media Social 117

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Some of these actions include sharing a blog post to social media platforms, or buying a product.

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Rate Conversation Websites Metrics 246