Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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Calendar Social Media Content Media 275

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. 5) Select metrics and monitor campaign performance.

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Facebook Fundraising ROI Metrics 229

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI.

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ROI Social Media Metrics Conference 78

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific).

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ROI Case Study Metrics Student 135

Care2

SEPTEMBER 21, 2010

One of the most anticipated sessions (for me and I'm sure I'm not alone) was this session with Beth Kanter, blogger and Zoetica Media and Lauren Varga, Radian6 and moderated by Roz Lemieux of Fission Strategy. I've long admired and respected Beth, and I'm a fan of Radian6, a social media monitoring tool.

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ROI Social Media Metrics Strategy 57

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I had a lot of fun doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called " The Real Housewives of Social Media." Our task was to present practical and tactical information about social media using metaphors that related to housewives.

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Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. You are all the experts here!

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Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

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Summary Social Media Measure Media 94

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Raise Campaign Money Online 59

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. These measurements should align with your campaign’s goals.

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Map Digital Business Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex.

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Measure Facebook Screencast Metrics 100

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals.

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ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success?

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Social Media Channel Difference Media 119

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement.

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Statistics Stats Program Management 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

Just when I started to feel comfortable with understanding what metrics I might use for blogging, this comes along. A model for metrics and applications. However, the model may be applicable to s ocial media strategy and metrics. However, the model may be applicable to s ocial media strategy and metrics.

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Metrics Measure Facebook ROI 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The tricky part is, of course, measuring it. Measure success through awareness, not dollars. Connect with media.

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ROI Social Media Measure Media 50

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

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Social Media Measure Program Media 64

Care2

MAY 27, 2009

Social media is a hot topic these days. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

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ROI Social Media Media Social 59

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. Was the social media plan you implemented worth the time you spent running it? Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Author: Jordan Viator.

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ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

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ROI Social Media Media Measure 74

Allegiance Group

JUNE 13, 2024

Then, you’ll build out more granular objectives that relate to the broader goals—for instance, growing your social media following by 10%. social media marketing director). Think of these as mini, measurable targets that help you inch closer to achieving your more ambitious goals. Deep understanding of your audience.

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Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

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Measure Relationship Metrics ROI 67

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 1) Website.

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Social Media Social Media Tech 259

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Please summarize your ROI.

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.    Laura will focus on Twitter and measuring success. 

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Metrics ROI Community Help 56

Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. You can provide a few different metrics to show the program’s impact to your board. 1-5) or as a percentage.

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Guide Business Support Metrics 52

Nonprofit Tech for Good

DECEMBER 31, 2010

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them). Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment). HOW TO: Add Your Nonprofit to Jumo (and Why You Should). 10 Twitter Apps for Nonprofits. Five Most Common Mistakes Made by Nonprofit Admins on Facebook.

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Social Media ROI Linkedin Metrics 189

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

I'm beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. The introduction set the ground rules and offer these overview points to the what and why of social media ROI. What do we mean by metrics, measurement, and ROI?

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Case Study ROI Social Media Wikispaces 50

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration. Assess metrics such as your email open rate or online donation rate to measure your success.

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Donation Donor Giving Demographics 52

Amy Sample Ward

OCTOBER 24, 2012

Topic : Community-Driven Planning: Creating a Social Media Strategy. Description : This all-day workshop starts with the real foundation of social media engagement: community and content. Topic : Strong Connections: Linking Strategy, Goals and Metrics. Topic : Social Media Boundaries: Personal/Personnel Policy.

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Kentucky Leadership ROI Social Media 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Here's the list: Amy Sample Ward, Building Blocks of Social Media. Here's the list: Amy Sample Ward, Building Blocks of Social Media.

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ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. View more presentations from kanter.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. Improvement in marketing efficiency. Actual improvement to sales.

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

Rachel Happe has a good post about how to look at the value part of social media ROI equation. I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. She points to EMC blogger talking about the difficulty of measurement.

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Social Media Measure Media Effective 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  And once you jump into social media, how do you track and measure success?

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Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to work. Actionable Measurement. I don’t try to measure everything.

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