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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook. Why the Open Data Project?

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats. Mail stats.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

11% via direct mail/post. The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). Donating money has increased in 2017 among those donors from developed nations (from 40% in 2016 to 42%), but has declined among developing countries (from 25% in 2016 to 24%). 10% via bank/wire transfer.

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4 Tips for Year-End Campaigns

Roundtree

There are ways to ask for specific-sized gifts for specific projects that will still be unrestricted funds. Even though your goal is to raise as much money as possible, give me specific reasons and levels to donate. . And we're promising not to spam you. You don’t want to ask for general operating support. Ask more than once.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Capitalize on the power of email marketing to recruit individuals or teams to raise money for your organization and to stay in touch with these supporters throughout the campaign.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Capitalize on the power of email marketing to recruit individuals or teams to raise money for your organization and to stay in touch with these supporters throughout the campaign.

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